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The Biggest Scams of the 21st Century                                                                                    43




           The Biggest Scams of the

                21st Century: Life-

                     Coaching, the

           Entrepreneurial, Personal

          Development and New Age

                     Phenomenon



                       By Vlad Ciupitu


          Today’s society, as we know it, has been formed
          on the backs of billions of people’s devotion and
          hard work.
                 These same people rarely get the time to
          actually enjoy the benefits that our civilized
          society has to offer and continue to remain
          oblivious to free time, actual leisure and
          comfort.
                 But there are several groups of people
          who for years have struggled to find a way out
          of contributing to society and to loaf at the first  power”                                    workshops that they organize and you should
          category who nevertheless continue to bring      •  “The workshop focuses on helping you better hurry up because there are only 3 places
          actual value into our world.                       overcome daily life impasses and obstacles”  left, and only you have been offered a discount.
                 These people have decided to exploit the  •  “Find your true potential, book now for a The rest go full price.
          naivety and desperation of the hard working        journey to yourself”                               There are exceptions, as always, but it’s
          people by selling them false ideas and promises        Sounds familiar?                        absolutely easy to fall into the trap of throwing
          about a way out of the hard work.                      It’s these adverts that cross our eyes away money to people who decided to skip work
                 We are not talking about bankers and    every day.                                      day and cash in some easy money.
          politicians which are, however, the main               These so called personal development           I have been a client to several “gurus”
          parasites of our society.                      gurus, with certain exceptions of course, realised several years ago as well, there is no shame in
                 We are talking about lesser parasites. We that surviving in today’s society was not that.
          can call them flees or leeches.                possible without hard work, and so they decided        But I did it out of curiosity.
                 It’s those people you see advertised    to copy some quotes from ancient Buddhism              The second I smelled marketing bullsh*t
          everyday on your Facebook newsfeeds, where     writings and other ideologies, in order to and phony attitude from the “public speaker” (as
          they offer you “the key salvation or solution” to persuade the unsuspecting fool to join their they like to call themselves), was the moment I
          your problems via their coaching programme.    monthly subscription “help” via e-mail and turned away and never looked back.
                 It’s those people that tell a story about  phone or via never ending expensive
          how unfortunate and tired of work they were,   conferences.                                    2. The Entrepreneurial Scam
          and how they managed to find “the solution” to         These conferences are free of charge of
          get out of the system and become independent.  course, the only fee you have to contribute with  This one is the easiest to fall prey to because it
                 It’s those people that have found their  is for the refreshments and the room that they’ve  uses your accumulated frustrations towards your
          “inner power” and only via their workshops,    rented – and it’s quite expensive from their point  boring and repetitive job that you currently
          will you be able to discover the “secrets” that of view.                                       have.
          they have to offer.                                    The free conferences and workshops             While I am a convinced believer that we
                 Be it coaching or personal development, never offer any true information, not even at   should all work for ourselves and stop being
          this new phenomenon which prays on people’s    least the information that they have copied from  automatons for corporations, the key to financial
          greed and tendencies for an easy way out, have  elsewhere.                                     freedom and prosperity does not reside within
          fooled tens of thousands of people around the          It is just a way of attracting potential  the walls of the workshops and the pages of the
          world. They have thus become rich by simply    gullible clients who will fall for their show with  books that these people sell.
          talking about concepts and ideas, by selling a couple of nice quotes and “words of wisdoms”           The concepts behind being an
          packages and workshops which keep the          taken from somewhere else as well.              entrepreneur are quite simple to read and
          clueless (and hardworking for a matter of fact)        At the end of the “free conferences”,   understand but really difficult to apply in reality.
          clients hooked up for years in a perpetual chain they will promote their next day workshop     So unless you are ready to do it, and have a
          of programmes all destined to offer a better which is worth 3000 euros, yet they offer a       really great idea and the finances as well, you
          solution every time.                           special discount to the present people for just 79  can attend thousands of workshops and read
                 It isn’t long after the line has been drawn euros.                                      hundreds of books, yet there will be little to no
          that you realise that these self-proclaimed gurus      It is there where they will present some  effect on your progress.
          in different areas of activities, have collected helpful information.                                 A brilliant man once told me that “If
          large amounts of money without producing               Information which is easy to Google on  you’ve read 5 books on business, you’ve read
          anything, and have left the unfortunate the internet.                                          them all.” – Robert Ionescu.
          consumers with a stupid smile on their face.           There are also books.                          Their     ELITE      workshops     and
                 A smile which you can tell it’s not their       These people have become writers        programmes, their new books or new
          smile, but it’s a smile of the deep subconscious  overnight and are willing to further offer you a  conferences will offer you 98% motivation and
          acknowledgement that they’ve wasted time and discount to the current already discounted        almost nothing for practical examples.
          money on nothing but thin air.                 trilogy books on “How to do …. in 5 easy steps”        I have yet to figure out a business idea
                 A smile which is borderline to          bullsh*t.                                       that will take me to freedom, but purchasing
          frustration, due to lack of actual results.            For you see, everything they sell is at a  products from these overnight self-proclaimed
                                                         discount, you are special and if you buy their  gurus on entrepreneurial ideas will not offer me
          1. The Personal Development Scam               product no later than next Saturday, you will get  any help.
                                                         a package of 2000 euros worth, with just 179.
           •  “I can teach you to discover your true inner       The sits are also limited to any                               (Continued on Page 45)
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