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TEAM D1

PIANA MIELE

Diraj Ravikumar Nguyen Dang Thien An

Hoang Thi To Linh Hansel Tertius

Pierre Jordan Harrison Miki Tanahara

Piana Miele is a well-known and established honey brand based off of Italy and sell the highest quality of honey and
other bee products. Our team intends to establish Piana Miele to a newer market located in Asia, and our team has
chosen Hong Kong as it is an ideal location to sell Apicolutra Piana’s products, determine the competitive landscape,
possibilities and challenges to enter Hong Kong’s market, come up with marketing strategies, methods of distribution
and forecast the market and sales revenue with the methodologies based on primary and secondary data.

TEAM D2

PIANA MIELE: HONEY MARKET ANALYSIS IN ASIA

Andre Sardino Arno Thant Htet Aung

Yang Jingjing Jasson Didhi Kumala

He Huaqing

Constant Hughes Treherne

Our project aims to explore different possibilities of strategies and come out as a recommendation of which Asian market is suitable for
Piana Miele to enter. The investigation follows in-depth research on focusing wide range of different major asian countries (up to five
countries) such as Singapore, Indonesia, South Korea, Japan, and China. The final conclusion of our project will not be limited to only one
Asian country but more likely end up as comparison and Contrast between other countries as well such as (1) different advantages and
disadvantages of market entry analysis in different countries and (2) different possible risk management of different countries. Our team
will be focusing on utilizing different types of resources such as the internet, books, past journal articles, interviews, and survey. The
interviews will include at least one company expert whose expertise in food manufacturer/distribution to share advice of what possible
strategies are valid in the designated country. The target sample size of our survey is at least 200 respondents in order to have accurate
data that will support our project’s goals and aims.