Page 4 - Digital Ads ebook

AD AGENCY QUESTION EXAMPLES FOR YOUR BUSINESS

1.) What common objections do people have when they buy from you?

2.) How do you address those objections and convert prospects into satisfied buyers?

3.) What hasn’t worked in your marketing stratosphere?

4.) What are your other online and offline marketing efforts?

5.) Who are your major competitors, and what do you feel are their stronger points over yours and vise versa?

6.) What is the lifetime value of a customer to you?

7.) Do you have any special offers for new customers?

8.) What “hot points” help your customers take action?

RULES FOR SCALING ADS

• Bonus Offer Types: 25% Off, Free Giveaway, 50% Off, 90% OFF

• Switch Manual Bidding to Automatic Bidding. Then wait 24 hours to measure improvements

• Check Your Frequency, if at a 4 or 5, duplicate at the Ad level, create and upload a new image or video. Then
wait 24 hours to measure improvements

• Resort: Duplicate at the Campaign level and launch. Then wait 24 hours to measure improvements

• Conversion over clicks

• Don’t Touch Your Ads for 72 Hours!!!

• Start at $5-$10 a day for each ad set

• Only Increase Budget by 20% every 48 Hours

• Test 3-5 ad sets