Page 5 - Digital Ads ebook
P. 5
Value Ladder-Upsell over lifetime of the deal
FB AD STRATEGY PROCESS
Weeks 1-2:
CREATION - delivering ads to networks, targeting your audience and establishing baseline results as
initial optimization begins.
Weeks 2-3:
TARGETING - Building data sets to ensure long term ROI on your campaign. Testing, Testing and more
testing.
Weeks 3-4:
OPTIMIZATION - This is when the heavy lifting really kicks in. We employ data science to ensure we squeeze
out the absolute best results for you.
Weeks 4-5+
SCALING - Time to fuel the fire, your long-term positive ROI campaign is ready to have a budget increase
and watch as we help
