Page 7 - Cake, Croquet & Corsets
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 Do Your Research:
Make sure that each member of the team has a portfolio that meets your aesthetic. A synergistic team that understands the final look you want is crucial for a cohesive result. You wouldn’t hire a heavy metal band for a country wedding, so you shouldn’t hire inexperienced artists for a Vogue-style shoot just because they fit the budget. Your final result will be more than disappointing.
Get Moody:
Make a mood board with reference photos, color palettes, set design, movie or book references to visually emote the spirit of the completed project. This process both directs a theme for the people on set, as well inspires some creative spice from the other artists involved.
Speaking of Spice:
Keep the ego in check. Yes this is your creative baby, BUT you brought on other members because they shared a vision with you. No man is an island, so let other team members make suggestions, because they might know something you don’t, and lend a lot of technical knowledge as well as talent.
Provide Clear Directions:
Be clear about usage of photos, documentation, credit, and payment...and then deliver on time in the manner you all agreed to. If you want specific looks, face chart them. If you want specific products, template them. If you need a good reference, Synergy Design has an incredible sheet for both hair AND makeup artist available for download here: Creative Production Bundle
If you are asked to be a part of a creative team or collaboration, there’s work to be done on your part as well. If you are new to the world of artistry on set, it can also be tricky to navigate. Here’s a few tips to make sure you keep it
professional without losing your artistic autonomy.
Look:
If you’re asked to be a part of a team for a project, the director will most likely give you a list of the people involved as well as the overall project idea. Look up portfolios of the other artists, research style and genre, gather all the information you can so you show up with professional knowledge.
Listen:
Yes it’s flattering to be invited to be part of a team or project, but this new bragging right can easily make you come off as egotistical. Don’t assume that you have all the information you need, listen to the direction given, and what the project lead actually wants. You’re there to breathe life into someone else’s creation, not birth it.
Learn:
You might be incredible at your niche, but the other artists involved are too. Don’t take it personally
if someone wants you to change something about the look you’ve produced, it’s not about you, it’s about the final result. Learn from those critiques, suggestions, and alterations as a chance to acquire a new technique or inspiration for another project.
Take a note from Synergy’s most recent collaboration, “Rococo”, (directed by makeup artist Maggie Green). A passion project over a year in the making, and involving several artists to produce, yet still a cohesive collection of beautifully romantic photos produced by the Synergy Creative House. It takes communication and teamwork to bring inspiration to life, but most importantly it takes: Synergy.
 
















































































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