Page 42 - Travel Markets Insider October 2021 Final

INSIDER

“Unexpected” campaign for Carrera fragrances shot in Argentina in
midst of pandemic

Euroluxe has announced the launch of who has been widely recognized for his
a new campaign for the Original Black & work around the world.
White perfume lines for Carrera Parfums, The Carrera plot features two
under the theme “Expect the Unexpected.” Argentine actors, Clara Kovacic and Matias
The campaign was filmed in Argentina Desiderio, in a story of attraction based on
at the Palacio Paz, in Buenos Aires, which a role-changing game. Without the use of
is recognized as an Argentine national their sight, they move through the magical
monument. Covering more than 12,000 setting of 1900’s balconies and marble and
square meters of space, and featuring bronze floors that define the Palacio Paz,
French architecture, a stunning glass dome, enhancing all their senses, until they finally
and winding, elegant corridors, this palace meet each other.
was the perfect setting to convey elegance The campaign conveys the essence of
and glamour for this family of fragrances the perfume brand: sensuality, romanticism,
that Carrera offers for Him and for Her, youth and mystery, explains Tatarsky.
Vanesa Tatarsky, Marketing and PR The name of the campaign ‘Expect The
Director for Carrera, tells TMI. Unexpected,’ was born from the idea of
Tatarsky is the creator of this new living in the present, of being surprised,
campaign, which she managed to produce and that the rule is that there are no rules. filming with all that this implied, but in the
with little resources and in the midst of the “As Marketing Director, I am very end, the result exceeded our expectations,”
full pandemic, according to Guy Bodart, proud to belong to Euroluxe, where they she said.
CEO of Euroluxe, the official manufacturer allowed me to develop my creativity and The fragrances in the campaign are
and distributor of Carrera Jeans fragrance vision with total freedom. I managed Carrera’s Original White Fragrance for
and body products. every detail, from the choice of talents, the women, a Floriental, and the Original
“Vanesa is the heart and soul behind realization of the script, costumes, location, Black Fragrance for men, with citrus and
the campaign and produced a great post production, etc. leather notes.
narrative under very difficult conditions,” “The biggest challenge we faced were Carrera Jeans is a leading Italian brand
he explained. the restrictions and their constant changes of Jeans, garments and apparel established
The campaign was filmed by Gabriel due to the pandemic, which made us re- in Verona, Italy more than 55 years ago
Grieco, a talented Argentine film director adapt the script to be able to carry out the with a worldwide presence. Euroluxe is
the global owner of the Carrera Parfums
license. To discover the backstage filming
of the campaign, visit the Carrera Facebook
page at https://www.facebook.com/
carreraparfums
To see the fragrances in Cannes,
please visit 3 Sq. Mérimée, 1st floor,
between Restaurants La Californie &
L’Avenue.

complete. Lendava creams are light texture, EU-compliant. The elegant orb-shaped
non-comedogenic products with very good containers are refillable to promote reuse.
ingredients that work on the sensitive area And concerned with giving back, Lendava
around the eyes. is also a sponsor of the Live Like Bella
“Lendava skincare is targeted to children’s cancer foundation in Miami.
people who are concerned with efficiency The Lendava products are currently
and high-quality products that are available online at US$88 for Good
responsible and will simplify their life,” Morning, and US$98 for Good Night.
she observed. “Skincare doesn’t need to be They are being launched in all the Rouge
that complicated. These are minimalistic Duty Free stores in St. Thomas, St. Croix,
products with maximum effect.” St. Maarten and Grenada, and in Grand
Lendava is also responsible: All Duty Free in Grand Cayman. For more
Lendava ingredients are vegan, fragrance- information, contact Hello@ShopLendava.
free, biodegradable, cruelty-free, and com
certified by Leaping Bunny, as well as
Priscila Fadul

October 2021 42