Page 58 - TFWA World Exhibit 2022 Special Edition

INSIDER

Victoria Distillers at YYJ, which
won the 2022 Best New Retail Concept
Award at the ACI-NA Excellence in Airport
Concessions Awards, is located in the
airport’s expanded departures lounge where
it produces the distillery’s flagship indigo-
colored Empress 1908 gin. Named after
Victoria’s famous Fairmont Empress Hotel,
Empress 1908 Gin features traditional gin
botanicals but also contains black tea and
butterfly pea blossom, which gives the gin
both a herbal earthiness and its distinctive
indigo color.
As we have seen, many suppliers
agree that the cruise channel offers lots Diageo’s Aviation Gin has been targeting the cruise sector and has been
of potential for listed onboard Virgin Voyages.
gin brands in
the Americas. Richard Branson last year to list Aviation white cardamom and Spanish mandarin.
For instance, Gin onboard Virgin Voyages, Virgin’s new “Bombay Sapphire Sunset balances the
English craft gin cruise line aimed at adults only. Virgin spices of the cardamom and turmeric
Silent Pool has Voyages boasts two 2,700-passenger ships together with bittersweet sun-dried Spanish
picked up four — Scarlet Lady, sailing in the Caribbean, mandarin, delivering aromatic spice and
listings with and Valiant Lady, which plies the warmth, just like those last rays of sunshine
cruise lines over Mediterranean (two more vessels, Resilient at the end of the day,” explains Bombay
the summer. Lady and Brilliant Lady, are set to enter Sapphire master of botanicals Ivano
“We have service next year). Tonutti.
approached this Guests on Virgin Voyages’ cruises Meanwhile, back in the U.S.,
with a strong can purchase a bar tab which allows them International Shoppes’ Halpern says
marketing plan to choose from a range of Aviation Gin- he is looking forward to the imminent
that includes based cocktails on the ship’s many bars, release in his stores of Tanqueray 0.0, an
masterclasses, several of which have been developed by alcohol-free version of Tanqueray Gin,
retail activations renowned mixologists like Charles Joly and which Diageo launched in Europe last
and gifting Julia Momose. year. It will be the first non-alcoholic
solutions,” New product development in the gin spirit the retailer has listed and he says
explains category all but ground to a halt during the he is excited about the potential of the
global sales pandemic, but now international travel is non-alcoholic category given its growth
director Adam recovering there are some new releases in in Europe.
Dobson. “I would say this is the toughest the pipeline. One major launch for buyers To wrap up, gin in the Americas
channel for small brands to get traction in the Americas to watch out for in Q4 of duty free market is a still small category.
in as you need to appeal to a broad base 2022 is Bombay Sunset, which Bacardi However, growing appreciation of
of passengers and have some global Global Travel Retail will unveil at the premium craft gins in the U.S. (sales of
awareness – operators are looking to bring TFWA World Exhibition this October. super-premium gins grew nearly 122% in
brands in that can easily be expanded Bombay Sapphire remains the top-selling the U.S. last year, according to the Distilled
across the portfolio of ships.” gin in GTR globally with sales by value Spirits Council of the U.S.) and more gin-
Diageo-owned Aviation Gin, co- growing 45% last year. loving European travelers mean gin should
owned by Hollywood film star Ryan The limited edition Bombay Sapphire be a category to watch with interest in the
Reynolds, is also targeting the cruise sector, Sunset features three new, sustainably years ahead.
partnering with Virgin Group founder sourced botanicals: golden turmeric, Indian

Tanqueray 0.0, which launched in Europre last year, is now
coming to the U.S.

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