Page 63 - TFWA World Exhibit 2022 Special Edition

INSIDER

Champagne Lanson launches Le Vintage 2012 in Cannes

Champagne Lanson is launching its Le 2.3 million liters, or 260,721 nine-liter
Vintage 2012 in celebration of the variant’s cases last year, according to Nielsen figures
10th anniversary at the TFWA World compiled for The Grocer magazine. For
Exhibition (Blue Village, C8). Champagne Lanson this translated into
“We are very excited to be bringing more than 20% growth,” continues De
this exceptional Vintage 2012 to Cannes Boissieu.
and look forward to hearing the retailers’ “As travel restrictions continue
response,” says Edouard De Boissieu, Head to ease, we expect to see similar rapid
of Travel Retail. recovery for Champagne sales in GTR,
Le Vintage 2012 is characterised by where the category is currently over
its aromatic intensity and complexity. The performing within the W&S sector,
company says it is “generous and intense as consumers want to celebrate after
on the nose, with notes of candied fruit, the difficult years. In this context of
dried apricots and almond and punctuated unexpected high demand, Champagne
by aromas of acacia honey and sweet Houses need to pay special attention to
spices.” the product stock in order to deliver to all
Lanson has reported a positive result clients.
for its travel retail business in 2022 so “We are aware that the rising cost of
far, says De Boissieu. “At Champagne living may affect this strong performance
Lanson we continue to be committed to but at the moment Lanson seems to be
global travel retail as a vital channel for our difficult, but the Champagne category holding its own. We are delighted that
business and we are quite optimistic about generally performed very well in 2021. In the travel retail industry is seeing real
the remainder of 2022. the UK, for example (one of Lanson’s top recovery and expect a very positive week
“The last two years have been very markets) consumers purchased an extra in Cannes!”

63 October 2022