Page 65 - TFWA World Exhibit 2022 Special Edition

INSIDER

Glenfiddich to launch pop-ups to celebrate Perpetual Collection

Glenfiddich is celebrating the launch
of its new Perpetual Collection exclusive to
Global Travel Retail by launching its first
in-person experience at pop-ups in major
airports around the world.
The Perpetual Collection is a range of
four whiskies created from Vats that have
never been emptied, using Glenfiddich’s
Solera Vat process.
Glenfiddich is launching these
immersive pop-ups in three airports in three
regions: in Amsterdam’s Schiphol Airport
in October, Singapore’s Changi Airport in with travelers in mind. rich aroma of robust oak, ripe orchard fruit
October and Miami’s International Airport Vat 01 (ABV 40%) is described as and baked apple.
in December. elegant and smooth, which layers sweet Lindsay Hitzeroth, Head of Customer
As each guest enters and travels and spicy notes, with hints of creamy Marketing Global Travel Retail at William
through the space, their movement is vanilla and subtle oak, matured in bourbon Grant & Sons, comments: “The time spent
captured by motion-sensors and projected and red wine casks. at the airport is that exciting moment where
in waves of color onto a digital screen. In Vat 02 (ABV 43%) is described as the adventure starts; and so we wanted
this way, the company says they participate mellow yet complex, with hints of rich fruit to give those flying something special to
in a unique piece of constantly evolving and subtle spice, and double matured in oak enhance their experience and remind them
generative art, mimicking the Solera Vat and Spanish sherry casks. of their travels. The Perpetual Collection
process by which the whisky is made. Vat 03 (ABV 50.2% - non-chill offers travelers a unique moment of
Guests are then guided by a Brand filtered) was aged over 15 years of enjoyment to capture their life that never
Ambassador at the tasting bar, where they maturation in European oak sherry and stands still.”
can taste the four expressions. The pop-up ex-bourbon casks. This full-bodied whisky The Glenfiddich pop-up experiences
features a personalized gifting service that combines warm notes of spice with hints of will be live at Amsterdam’s Schiphol
allows the consumer to record or write a nutty marzipan and dark sherry oak. Airport (October 1-31), Singapore’s Changi
memorable message which is added to their VAT 04 (ABV 47.8% - non-chill Airport (September 27 to October 31) and
chosen bottle via a QR code. filtered) was aged in Oloroso sherry and Miami’s International Airport (December
The Perpetual Collection was designed bourbon casks for 18 years, and has a deep, 8– January 5).

Mijenta Tequila appoints JP Aucher to spearhead growth in Global Travel Retail

Mijenta Tequila has appointed Jean- strategic step for us as we put our interest looking for super-premium and sustainable
Philippe (JP) Aucher to represent it in in the channel into what we consider the products, Mijenta is a high-potential and
the global travel retail market outside the very best hands. We are very excited about very exciting brand for the travel retail
Americas. what we can achieve in travel retail through market.”
The sutainable and additive-free our partnership with JP.”
Milenta, which recently became the first Aucher, who is now an independent
– and to date, only – tequila to receive GTR spirits consultant following 12 years
B Corp certification from non-profit representing Stoli Group in the channel,
organization B Lab, launched its first said: “The dynamic super-premium tequila
expression in September 2020. category is one of the most exciting in the
It is now available in the UK, Italy, travel retail channel right now, so to be
Spain, Greece and the Netherlands, as well appointed to represent a fast-growing brand
as in destinations across the Middle East of this nature is a wonderful opportunity.”
and Africa, with global travel retail one of He added: “Not only will Mijenta
its next targets. Tequila be a great proposition in GTR
Mijenta International Director Shane with the quality of its liquid and beautiful
Hoyne, who previously served as Chief packaging, but it has the added strength of
Marketing Officer for Europe at Bacardi, its sustainable and eco-friendly approach,
among other senior-level industry roles, which have been core principles for
said: “The appointment of Jean-Philippe the brand since its founding and now
Aucher to represent us in global travel underlined by its B Corp status. With spirits
retail outside the Americas is an important consumers in GTR widely known to be

65 October 2022