Page 70 - TFWA World Exhibit 2022 Special Edition

INSIDER

Grey Goose and International Shoppes celebrate the US Open at JFK Terminal 5
with major shopper engagement campaign

Grey Goose Vodka and International Tennis players of all abilities were tournament reinforces the brand’s category
Shoppes held a special shopper engagement invited to pick up a racquet and try their leadership as well as the importance of
campaign at JFK Airport Terminal 5 to hand at a winning shot with tennis-themed airport retail as a premium experience.”
celebrate the US Open. prizes for hitting the target. QR codes on Scott Halpern, President of
From August 30 to September 13 ‘tip cards’ connected directly to the brand International Shoppes said: “International
2022, Grey Goose, which is the official website for cocktail recipes and more Shoppes is excited to partner with the
vodka of the US Open since 2006, and information on the range of Grey Goose Bacardi team to deliver this unique Grey
International Shoppes, partnered on a vodkas. Goose experience. The US Open is a
tennis inspired campaign which was Geoff Biggs, Retail Director, legendary sporting event that captures
designed to engage passengers with the Americas, Bacardi Global Travel Retail, the essence of New York and through
Grey Goose brand. says: “This celebration of the Grey our partnership with Grey Goose and
In a prime location in JetBlue Goose Honey Deuce as a special cocktail Bacardi, JetBlue and with Fraport as the
Terminal 5, passengers were able to devised for the US Open adds power to terminal’s retail developer and manager,
sample the US Open’s official cocktail, our mission in making moments matter we were able to bring that same energy
Grey Goose Honey Deuce, which is a for our consumers. The campaign with to those flying through T5. The program
blend of vodka, lemonade, raspberry International Shoppes not only boosts created is a one-of-a-kind traffic stopper
liqueur and tennis-inspired honeydew the appetite for Grey Goose but our clear that gets the traveling public to engage
melon balls. association with this world-leading sports and shop.”

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