Page 66 - TFWA World Exhibit 2022 Special Edition

INSIDER
INSIDER

Pernod Ricard GTR returns to Cannes with sustainability at its core

Pernod Ricard Global Travel Retail and recycled wood cladding, a reclaimed Circular Making report will be available
(PR GTR) is returning to the TFWA World glass bar and impact positive furniture, for PR GTR’s partners at TFWA Cannes for
Exhibition & Conference in Cannes this recycled floor and signage, and low a full review of the environmental impact
October with a fully sustainable booth. emission LED lighting and audiovisual. across merchandising.
PR GTR says it will leverage the event Every component is modular and reusable, “The TFWA World Exhibition &
to immerse customers and partners in its virgin plastic free and with zero waste. The Conference in Cannes is a key event for us
leading brand portfolio and share updates company says this is the start point of a to immerse our customers and partners in
on its ambition and strategy for the coming TFWA Sustainable Roadmap for PR GTR, the spirt and energy of the brands across
months, as well as showcase its position which will measure the stand’s impact year the PR GTR portfolio whilst discussing the
as a global industry leader in sustainable on year, as improvements are made in line how we can support as the sector continues
design. with developments and with the remaining to recover,” says Liya Zhang, Vice
“As the travel retail industry recovers footprint being offset against gold standard President of Marketing PR GTR.
from the challenges over the past couple carbon credits. “We are excited to showcase our
years, we are once again excited to Circular Making is one of the four innovations and credentials, particularly
return to the TFWA World Exhibition & pillars which underpin the Pernod Ricard in the sustainability space as the only
Conference. The event is a great occasion Group’s global Good Times from a Good supplier to be implementing the LCA Tool
for us to connect with key partners across Place Sustainability & Responsibility 2030 on a global scale, across 100% of retail
the travel retail ecosystem around the world roadmap. By 2030, PR GTR ambition is projects.”
to discuss the opportunities and challenges to reduce the intensity of its overall carbon
facing the sector in today’s climate,” says footprint by 50%, supporting Pernod Jameson: Immersive brand exploration
Mohit Lal, CEO PR GTR. Ricard Group’s ambition to follow a net Jameson, the leading Irish whiskey
Reflecting PR GTR’s commitment zero by 2050 trajectory. in GTR, is launching its “Like a Local”
to lead the channel’s sustainable and This year attendees will be able to campaign, which was specifically created
responsible transformation, the stand is learn more about PR GTR’s industry- for GTR, in Cannes.
being built with sustainability at its core. first Lifecyle Analysis Tool for Retail Reaching the traveler at every point
Developed hand in hand with B-Corp Merchandising, launched at TFWA in of their journey, this new platform was
certified PIE factory, the stand will be built 2021, which assesses the environmental created to inspire Jameson fans to explore,
with 100% sustainable design, production, implications of design for activation drink, eat, celebrate, and mix like a local,
and management. units and to accurately track data, set wherever they are going.
Implementing Circular Making targets, and publicly report on the impact Alongside Jameson, Pernod Ricard
principles - Rethink, Reduce, Reuse, and improvement of retail projects. The will highlight and share key updates across
Recycle and Respect at every touchpoint, LCA tool has been used for all PR GTR the portfolio including Royal Salute,
the design is utilizing sustainable materials merchandising projects with key retailers Chivas Regal, The Glenlivet, Absolut
such as aluminum framework, moss walls for the past 12 months and a PR GTR Vodka and Malfy Gin.

Chivas Brothers doubles down on sustainable Scotch

Chivas Brothers has announced strong install MVR technology at Allt A’Bhainne by 14 million litres of alcohol per annum.
results for full year 2022 that it says will distillery in 2023. Additionally, two further The company also shared progress
help accelerate the company’s investment MVRs are being installed at Glentauchers, on its commitment to achieve 100%
in ‘sustainable Scotch’ particularly in the making it the company’s lowest energy recyclable, reusable, compostable
area of carbon neutral distillation where distillery, with MVR installations to be packaging by 2025, in line with Pernod
the company has set a target of carbon completed there by October 2022. Ricard’s Sustainability & Responsibility
neutrality by 2026. This builds on Chivas Brothers’ roadmap ‘Good Times from a Good Place’.
Following last year’s pilot study at its further MVR installations as part of an £88 While 690 tons of secondary
Glentauchers distillery which resulted in million expansion at two of the company’s packaging was removed last year, Chivas
energy reductions of 90% on a single pot strategic malt distilleries, Aberlour and Brothers announced plans to work closely
still, the company announced plans to roll Miltonduff. This investment is going with suppliers to remove a further 2,000
out Mechanical Vapour Recompression into upgrading sustainable distillation tons of cardboard in the next fiscal year,
(MVR) fan technology at Strathclyde, its technologies along with significant equivalent of 780 tons of CO2 emissions,
largest distillery, with the potential to save production capacity enlargements which beginning with the phase out of Chivas 12
almost 9,800 tons of carbon dioxide, and to will grow Chivas Brothers’ total production cartons from autumn 2022.

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