Page 67 - TFWA World Exhibit 2022 Special Edition

INSIDER

AT THE POINT OF SALE
New installations from Pernod Ricard TRA

Pernod Ricard Travel Retail Americas Royal Salute. agency partner, We An Idea,” Tamara Riley,
has introduced a new 4-sided column Three sides of the column showcase Pernod Ricard Senior Marketing Manager-
in the arrivals store of José Joaquín de the full portfolio of the House of Chivas Travel Retail Americas, tells TMI.
Olmedo International Airport in Guayaquil, Regal, including two screens featuring Pernod Ricard has also installed a new
Ecuador. brand content and a section highlighting the wall unit in Canada featuring Jameson Irish
The column features two of Pernod latest innovation, Chivas 13 Extra. whisky at Bluewater Bridge Duty Free in
Ricard’s whisky brands: Chivas Regal and The Royal Salute side houses the full Sarnia, Ontario. These units were produced
range and includes glorifiers creating a 3D by Jeff Mackie of TSM Custom Millwork
effect. Pernod Ricard has also installed Ltd.
a Royal Salute dedicated gondola in the
departure store.
“We are very excited to have
completed this project in conjunction with
the retailer, Dufry, and our production

Distell to launch Amarula African Gin in Europe

Distell International has announced flavors. This is a product with great Trust to support Elephant Conservation,
that it is launching Amarula African Gin in potential and a unique identity that Empowering
Europe next month. brings something fresh and new to the People and
The South African wine and spirits already dynamic gin market,” says Distell Strengthening
company, known for its Amarula Cream International Head of Europe &Global communities.
Liqueur, will first take its new gin into the Travel Retail, Luke Maga. Amarula
UK market before rolling out into further The hand-crafted gin features juniper African Gin is
domestic markets and travel retail. notes, aromatic orange blossom, subtle 43% ABV and
Amarula African Gin - the only gin spicy grains of paradise and the sweet and will be supplied
made from Marula fruit spirit, indigenous tart flavors of Marula, says the company. by B&S in
to sub-Saharan Africa- will use the Each year, when Marula fruit is in Europe on-
campaign headline “When was the last time season, the elephants play a vital role in and off-trade,
you tasted something for the first time” as alerting the local communities to the arrival including travel
the brand aims to encourage British gin of harvest time in sub-Saharan Africa, the retail in the UK,
enthusiasts to try its new spirit. only place where Marula trees grow. Germany, France
“There could not be a better way to The Marula fruits – which look like and Poland.
kick off the European launch of Amarula plums– are collected by hand – harvested, Amarula
African Gin than with the recognition of washed, destoned, pulped and cooled. The African Gin has
a Gold Award from the highly regarded pulp is then distilled into marula fruit spirit. already been
Spirits Business Gin Masters. We’re Premium botanicals: juniper berries, orange awarded gold at
excited to encourage gin drinkers to taste peel and blossom, and grains of paradise the global Spirits
something for the first time and try our are then distilled in this marula fruit spirit. Business Gin
refreshingly unique spirit as one of the In line with Distell’s sustainability Masters Awards.
characteristics of gin drinkers is adding goals, £1 per liter of every Amarula
to their repertoire and experiencing new African Gin sold goes to the Amarula

67 October 2022