Page 62 - TFWA World Exhibit 2022 Special Edition

INSIDER

Talisker launches travel retail exclusive Surge

Talisker Single Malt Scotch Whisky
has announced the release of a new travel
retail exclusive - Talisker Surge.
Talisker Surge is matured in American
Oak ex-Bourbon Casks which the company
says imparts a sweeter flavor, with the
extra layer of spice finishing the malt
with a subtle smokey profile, while still
maintaining all the maritime characteristics
of this coastal distillery.
The Travel Retail Exclusive Talisker
Surge, which comes from the famed
distillery on the island of Skye, Scotland,
will be available in key airports across
Europe from the end of August and will be
rolled out in the UK in September. Talisker Marketing and Innovation Director at Terminal 5 at Heathrow Airport will
Surge will then become available in APAC Diageo Global Travel. host its own dedicated Talisker Surge
from October 2022 before launching in “Its launch as a channel exclusive sample bar during October and November
Australia in December 2022. underlines our commitment to innovate complete with a spirits feature wall and
According to m1ndet research, more and invest in the category and offer global tasting sessions. The Talisker Surge
than half (53%) of travelers are looking for travelers something special to gift their tasting experience will also be available to
exclusive products. loved ones or enjoy themselves. This passengers in key airports across the globe
“We are delighted to launch this is something they simply cannot buy throughout the year.
exceptional new whisky from Talisker as anywhere else.” Talisker Surge Single Malt Scotch
a global travel retail channel exclusive. To mark the launch, Talisker Surge Whisky is bottled at an ABV of 45.8% and
Single Malt Scotch Whisky is a thriving will be showcased throughout airports is available in key airports worldwide from
category and Talisker will continue to fuel around the world through a disruptive August 2022 at a RRP of £85/ €95/ $115
the growth of ultra-premium and luxury global campaign that seeks to transport for a 70cl bottle.
whisky,” says Dafydd Pugh Williams, shoppers everywhere to Skye.

FlyWithWine debuts innovative wine and spirit travel solutions

Napa, California-based FlyWithWine line specifically developed to safely and designed Stemware Personal Travel case.
will participate in the TFWA World securely protect wine and spirits while The company will also be unveiling
Exhibition & Conference, exhibiting its traveling. In addition to its signature its VGV 2023 line comprised of models
VinGardeValise Collection at Blue Village/ line of wine luggage, FlyWithWine will exclusively for the Duty Free channel, the
E1. be introducing its VinXplorer Wine new VGV Elite, with a luxury, higher-end
VinGardeValise is the first luggage and Beverage Backpack and a uniquely aluminum exterior shell, and the VGV Pro.
Other upgrades to the existing
Collection will also be introduced.
In addition to being carried by over
600 wineries and wine specialty shops
across the U.S. and Europe, FlyWithWine
products are offered by luxury and major
retailers including Neiman Marcus,
Williams Sonoma, Macy’s and Dillard’s.
The company recently exhibited at
the Summit of the Americas to very good
response, and will be soon be tested in both
cruise and airport travel retail venues.
For more information, contact Ron
Scharman, CEO and Co-Founder, ron@
flywithwine.com or Marlene Hulten,
Director, Partnerships/National Accounts,
at marlene@flywithwine.com

October 2022 62