Page 34 - The Summit of the Americas 2021

INSIDER

Bodart joins Euroluxe distribution company to offer brand-building

options in LATAM

Well-known beauty and travel retail “Euroluxe can offer ‘One Stop’
executive Guy Bodart has joined growing servicing for the travel retail and domestic
regional distribution company Euroluxe market. We have superior supply chain
as CEO. Bodart’s career includes a long management to ensure on time and accurate
tenure at Chanel in top roles in Panama, delivery, for optimum rotation of the
Mexico and Brazil, as well as recent stints products. And our proprietary perfume
in senior positions at Duty Free Dynamics brand provides our team with valuable
and Top Brands International. knowledge on how to manage all aspects of
“Euroluxe, as our label states, is a brand,” he explains.
all about brand building, both for local The company has a very experienced
markets and travel retail,” says Bodart, who management with vast experience in
came on board early in 2021. the market. In addition to Bodart, Latin
Founded in Miami in 2015, Euroluxe Guy Bodart, America entrepreneur Simon Coutier is
began operations in Mexico’s local market Euroluxe CEO a founding partner of Euroluxe, heading
distributing fragrance, cosmetics & jewelry up the Mexican operation. He works with
in 2016, and a year later acquired the “We are also in discussions with other Raul Romo, a 30-year veteran of L’Oreal in
global license for Carrera Jeans Perfumes, brands for local market operation but we Mexico local markets. Nicolas Stein is in
Italy’s best-selling jeans, with offices based would look at the travel retail channel if we charge of Euroluxe Mercosur.
in Milan. That same year, the company think the brand has potential there,” Bodart Although travel retail is within the
launched Carrera Jeans Perfumes in key assures TMI. company brief, Bodart sees local markets
markets across the globe. Euroluxe is currently distributing the in the region recovering before the travel
It now has offices in Mexico, Uruguay, Carrera fragrance brands on the border retail channel.
Chile and Panama (as well as in West with all the major operators in Uruguay, “Some of the brands that we attract
Africa) and is present in seven countries and is in talks to assess the potential of are more niche brands, specific brands
with entry points in more than 400 stores in Perricone there. The company will soon be that have demand in the local market, as
Latin America, Europe, Middle East, West announcing another well-known brand, for opposed to travel retail, which carries more
Africa and Asia. which it is negotiating regional agreements, brands with a global appeal,” he tells TMI.
Euroluxe has a strong presence in the says Bodart. “Although companies like Dufry in
Mexico local market for Carrera Perfume, “We offer brands a complete service. Brazil and Mexico had tried – successfully
whose high quality, fun fragrances are Most of the brands that approach us are I think – to offer local products, there are
made in Milan. It is also distributing interested in distribution for the local market certain limitations to travel retail right now
skincare line Perrricone MD, for which it of Mexico. If they are new to the region or feel – especially post-COVID when retailers
has opened five points of sale in high end that they want to expand to other markets, we will be trying to regain momentum by
department store Palacio de Hierro. would start discussing travel retail. focusing on best-sellers. I am sure that they
are looking to reduce inventories they need
to sell through.”
“Our focus right now is on local
markets, because that is where there is
strong need for the brands that we have, but
we also know that these brands eventually
will want to be in travel retail.”
His message to the industry: “If there
are brands out there looking for a partner
in the region who has experience and
presence, we have offices in Montevideo,
Panama, Mexico and Chile, we have a
small operation in Buenos Aires also, with
headquarters in Miami, plus a subsidiary
and production facility in Milan for the
perfumes. Client brands would also be
included in the company’s e-commerce
platform.”
For information, contact gbodart@
euroluxe.net

The Virtual Summit of the Americas Issue April 2021 34