Page 33 - The Summit of the Americas 2021

INSIDER

a Shiseido Beauty Consultant, a raffle,
spin the wheel and other fun opportunities
to win prizes with their purchase of any
Shiseido product. A Chinese calligraphy
artist offered personalization of purchases
with beautiful blessings of Good Fortune
for the New Year in Chinese. The night
ended with a performance of a traditional
Chinese Lion Dance to kick off the New
Year of the Ox.
On the third day of the New Year
celebration, the calligraphy artist moved to
Penha’s Saliña location.
The event was pre-promoted through
an attractive e-mailer and “teasing”
campaign on social media. With good
brand awareness for Shiseido in this
region, Essence Corp reports that the event
generated a very good response from this
market, even taking into account limited
customer interaction and store entry due to
COVID-19.

Top: Chinese dancers performing the dragon
dance come to bless the Shiseido Counter for the
Chinese New Year of the Ox.

Right: Beauty Consultant Denitza Leito explains
to customers the properties of star Shiseido
product Ultimune.

SHISEIDO’s Ultimune Skincare Collection
SHISEIDO’s bestselling Ultimune collection embodies Shiseido skincare. Ultimune
strengthens the skin’s natural powers of defense, enhancing the benefits of skincare
routines that follow. Using exclusively developed ingredients, Ultimune defends the skin
against oxidation and harmful substances with the immunity of plants: Gingko Biloba,
Perilla (Eastern herb), Wild Thyme (Western herb) – known as an antioxidant, as well
as other various effects, enhanced with a rose & lotus fragrance that imparts a feeling of
relaxation. It helps skin look healthy, smooth and supple, with less fine lines.

33 April 2021 The Virtual Summit of the Americas Issue