Page 16 - TFWA World Exhibition and Conference 2025

INSIDER

The new luxury travel retail store has a sleek, modern layout designed for convenience and indulgence.

we’ll continue to refine and roll out across tells TMI. the expectations of our travelers.”
future locations.” “Our strategy is to be available in the And some of those locations very well
Since opening its FBO locations, the busiest private aviation hubs, locations that could be outside the United States.
reaction has been extremely positive, says see consistent, high-value passenger traffic. “International expansion is definitely
Mullaney. We are looking at additional markets in a part of our vision. We’ve proven our
“Passengers appreciate that the retail Florida as well as on the West Coast. The model in the U.S., and we see exciting
environment feels bespoke and seamless. goal is to position Executive Retail Shops opportunities in South and Central America
It complements their travel rather than where the private aviation experience is and the Caribbean, where private aviation
interrupts it. One of the things we’ve done strongest, and then elevate that journey is both well-established and growing. Our
to drive interest is adding an experiential with a retail experience that matches the next phase of development will explore
AI-powered personalization element, for environment.” select international partnerships that allow
seasonal use and events, where guests can With the new opening, Executive us to bring this concept to global travelers.”
customize Johnnie Walker bottles right Retail Shops now has 21 points of Customers can shop in-store or take
on site using an advanced AI printer that distribution, with plans to add more in advantage of the Click N’ Collect service
designs and prints unique labels in real selective airports. at Executive Retail Shops, which allows
time. We are giving clients a truly one-of- “It’s less about the number of travelers to place orders online and choose
a-kind keepsake they won’t find anywhere locations and more about determining either in-store pickup or convenient
else. We are starting to do advertising the right locations. That said, we see a delivery directly to their terminal.
in trade publications like yours as well strong potential to double our footprint Executive Retail Shops are strategically
as working closely with our FBOs on over the next few years as private aviation located at premier aviation hubs in Florida,
marketing opportunities onsite,” he says. continues to expand. Our growth strategy is including Miami-Opa Locka Executive
The opening at FLL is the logical next disciplined. We’d rather be in the right 40 Airport (OPF) and Fort Lauderdale
step for Executive Retail Shops, Mullaney locations than in 100 that don’t align with Executive Airport (FXE).

October 2025 16