Page 29 - TFWA World Exhibition and Conference 2025
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INSIDER
Cellshop operates this vibrant store in the
Paraguayan capital Asuncion
traffic flows would not reach normality In 2024, Cellshop announced its most a new life to Ciudad del Este, with
until all Covid restrictions were removed. ambitious project to date: a 53,000 sqm infrastructure that transcends the shopping
The expansion into Brazil added a new shopping mall in Ciudad del Este, just experience and turns the border into a
dimension to the company’s operations. a five-minute walk from the Friendship regional attraction hub.”
With a base already established Bridge that links Ciudad del Este in A strong, consistent social media
in Brazil and with mobility restrictions Paraguay with Foz do Iguaçu in Brazil. presence is a vital element of the
removed, Cellshop continued its expansion. The mall will have 22,000 square company’s digital strategy. The company
In Q2 of 2023 its Brazilian subsidiary meters of retail space, a 10,000 sqm works with Brazilian and Argentine
opened its first venture in airport retail logistics warehouse, a food court, two influencers to help attract visitors to the
with an 800 sqm duty free store along with premium restaurants and parking for more physical store.
a smaller satellite store in the departure than 400 cars and 40 buses; the mall will “In Brazil, we do very thorough
lounge at Foz do Iguaçu International also house an events center with capacity marketing with influencers in different
Airport. for more than 3,000 people. target groups. That gave us great credibility
Many of the Cellshop customers live The shopping mall is due to be and today thousands of tourists come every
in Asuncion and in order to give better completed by the end of 2026, and the day,” highlights Griebeler. “Thus, the
service and meet the needs of Paraguayans company hopes to create more than 1600 company combines logistics, technology,
living in the capital city, a new store was jobs in the new venture. and communication to sustain its market
opened in Asuncion in Q3 2024. This new The Cellshop objective is to give the positioning.”
store has a wide range of cell phones and city a multifunctional space combining In early September of this year, the
household electronics such as TVs and commerce, entertainment, and culture. company opened a new 5,000 sqm store
computers. Griebeler comments: “We want to give in the Dubai Shopping Mall in Pedro Juan
The new Asuncion store has a wide range of cell
phones and household electronics.
29 October 2025