Page 29 - TFWA World Exhibition and Conference 2025
P. 29

INSIDER















                                                                                  Cellshop operates this vibrant store in the
                                                                                  Paraguayan capital Asuncion















              traffic flows would not reach normality   In 2024, Cellshop announced its most   a new life to Ciudad del Este, with
              until all Covid restrictions were removed.   ambitious project to date: a 53,000 sqm   infrastructure that transcends the shopping
              The expansion into Brazil added a new   shopping mall in Ciudad del Este, just   experience and turns the border into a
              dimension to the company’s operations.  a five-minute walk from the Friendship   regional attraction hub.”
                 With a base already established   Bridge that links Ciudad del Este in   A strong, consistent social media
              in Brazil and with mobility restrictions   Paraguay with Foz do Iguaçu in Brazil.   presence is a vital element of the
              removed, Cellshop continued its expansion.   The mall will have 22,000 square   company’s digital strategy. The company
              In Q2 of 2023 its Brazilian subsidiary   meters of retail space, a 10,000 sqm   works with Brazilian and Argentine
              opened its first venture in airport retail   logistics warehouse, a food court, two   influencers to help attract visitors to the
              with an 800 sqm duty free store along with   premium restaurants and parking for more   physical store.
              a smaller satellite store in the departure   than 400 cars and 40 buses; the mall will   “In Brazil, we do very thorough
              lounge at Foz do Iguaçu International   also house an events center with capacity   marketing with influencers in different
              Airport.                          for more than 3,000 people.       target groups. That gave us great credibility
                 Many of the Cellshop customers live   The shopping mall is due to be   and today thousands of tourists come every
              in Asuncion and in order to give better   completed by the end of 2026, and the   day,” highlights Griebeler. “Thus, the
              service and meet the needs of Paraguayans   company hopes to create more than 1600   company combines logistics, technology,
              living in the capital city, a new store was   jobs in the new venture.  and communication to sustain its market
              opened in Asuncion in Q3 2024. This new   The Cellshop objective is to give the   positioning.”
              store has a wide range of cell phones and   city a multifunctional space combining   In early September of this year, the
              household electronics such as TVs and   commerce, entertainment, and culture.   company opened a new 5,000 sqm store
              computers.                        Griebeler comments: “We want to give   in the Dubai Shopping Mall in Pedro Juan













                                                                                  The new Asuncion store has a wide range of cell
                                                                                  phones and household electronics.













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