Page 30 - TFWA World Exhibition and Conference 2025
P. 30

INSIDER













                                                                               Rendering of the new 53,000 sqm shopping mall
                                                                               in Ciudad del Este, Cellshop’s most ambitious
                                                                               project to date.











          Caballero. The new multi-category store is   store will carry a similar range of products   Cellshop staff in Pedro Juan Caballero
          targeted at middle class Brazilians living in   that can be found in Ciudad del Este   will be supported with an aggressive
          the Matto Grosso region of southern Brazil   with emphasis on technology, premium   promotional campaign. Marketing director
          – historically, this target group is known   fragrances and cosmetics, wines and spirits,   Dorothy Lee confirmed that the mega
          for high disposable income which they   fashion, and toys.           promotion running in Ciudad del Este
          like to spend on imported goods. The new   According to the company, the   to raffle a latest technology Xiaomi SU7
                                                                               electric car would be extended to customers
                                                                               shopping in the new store.
                                                                                  Lee highlighted that Cellshop is
                                                                               unique as the company makes a huge
                                                                               effort to improve the general shopping
                                                                               experience.
                                                                                  “We are a young group, and we
                                                                               are investing heavily in marketing and
                                                                               improving the shopping experience for
                                                                               each customer, giving the very best service
                                                                               and offering an exciting variety of products
                                                                               in each category,” she said.
                                                                                  She added: “Like our stores in Ciudad
                                                                               del Este and Asuncion, all departments
                                                                               in Pedro Juan Caballero will have trained
                                                                               personnel to advise customers; even if they
          Cellshop opened its first airport store at Foz do Iguaçu International Airport in Brazil.
                                                                               do not know exactly what product they
                                                                               need, we will give them the best service -
                                                                               they will not just be salespeople but true
                                                                               specialists in each area. Our intention
                                                                               is to be part of the customer’s journey,
                                                                               to accompany them with personalized
                                                                               attention, quality, and trust, in Pedro Juan
                                                                               Caballero and at every point where we are
                                                                               present,” said Lee.
                                                                                  After 20 years of startling growth,
                                                                               Cellshop stands out as one of the great
                                                                               Paraguayan success stories of recent years.
                                                                                  Griebeler summarizes, “We want to
                                                                               continue honoring what God has given
                                                                               us to this day, by opening more stores,
                                                                               bringing new brands, and generating
                                                                               opportunities.”

                                                                               Cellshop officially inaugurated its new store in
                                                                               Pedro Juan Caballero – Shopping Dubai, on the
                                                                               border with Ponta Porã (Brazil), on September 4.


          October 2025                                                                             30
   25   26   27   28   29   30   31   32   33   34   35