Page 30 - TFWA World Exhibition and Conference 2025
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INSIDER
Rendering of the new 53,000 sqm shopping mall
in Ciudad del Este, Cellshop’s most ambitious
project to date.
Caballero. The new multi-category store is store will carry a similar range of products Cellshop staff in Pedro Juan Caballero
targeted at middle class Brazilians living in that can be found in Ciudad del Este will be supported with an aggressive
the Matto Grosso region of southern Brazil with emphasis on technology, premium promotional campaign. Marketing director
– historically, this target group is known fragrances and cosmetics, wines and spirits, Dorothy Lee confirmed that the mega
for high disposable income which they fashion, and toys. promotion running in Ciudad del Este
like to spend on imported goods. The new According to the company, the to raffle a latest technology Xiaomi SU7
electric car would be extended to customers
shopping in the new store.
Lee highlighted that Cellshop is
unique as the company makes a huge
effort to improve the general shopping
experience.
“We are a young group, and we
are investing heavily in marketing and
improving the shopping experience for
each customer, giving the very best service
and offering an exciting variety of products
in each category,” she said.
She added: “Like our stores in Ciudad
del Este and Asuncion, all departments
in Pedro Juan Caballero will have trained
personnel to advise customers; even if they
Cellshop opened its first airport store at Foz do Iguaçu International Airport in Brazil.
do not know exactly what product they
need, we will give them the best service -
they will not just be salespeople but true
specialists in each area. Our intention
is to be part of the customer’s journey,
to accompany them with personalized
attention, quality, and trust, in Pedro Juan
Caballero and at every point where we are
present,” said Lee.
After 20 years of startling growth,
Cellshop stands out as one of the great
Paraguayan success stories of recent years.
Griebeler summarizes, “We want to
continue honoring what God has given
us to this day, by opening more stores,
bringing new brands, and generating
opportunities.”
Cellshop officially inaugurated its new store in
Pedro Juan Caballero – Shopping Dubai, on the
border with Ponta Porã (Brazil), on September 4.
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