Page 38 - Abyssinia Business Network ABN August 2019
P. 38

a  room  there.  So  we  met there  and   where  Abiy  was  born.  We  have
               started  talking  and strengthening   travelled  several times to Ta’eme
               our relations; we’ve understood that   to undertake research in the area,’’
               we had a common dream of engaging    Valerie recalled.
               in eco-tourism to  support  rural
               communities.  So  we’ve  decided  to   Now the remaining task was to go
               establish an eco-lodge and -village.”   through the monotonous, intolerable
               says Valerie.                        bureaucratic  process of getting
                                                    business license  from regional  and
               Abiy who earned his first degree from   local authorities; this may be the last
               Mekelle University was not happy in   chapter to make a dream come true.
               his life though he tried to do various
               businesses with his friends. He simply    “For me it was
               kept on chasing his childhood dream.
               He then joined a hotel and tourism        really amazing
               school where he has got his diploma
               in tour and travel; he has also received   because farmers in
               the ´Foundation in Travel and Tourism   Germany are often
               from IATA correspondence diploma`
               from Canada  so that  he could gain     conservative, not
               more  insight  into  eco  lodges  and
               ecotourism.                          open for new things;
                                                       it was completely
               Equipped  with  relevant  knowledge
               and skills,  Abiy realized  the  fact     opposite here.”
               that  he was only on the threshold
               of the intended business.  There
               had  to  be  feasibility  studies  and   “Before contacting both regional
               community conversations for reliable   and local  authorities, I had to
               implementation  of the long-awaiting   talk to my family about our plan;   Sol Image
               project.                             we  were  also  in  the  community   Interestingly  enough, the  local
                                                    discussing the  issue, gathering   farmers played  a pivotal  role
               Abiy explained, “I did more research   different  information  on  support   in the  project implementation,
               on  ecotourism  which  helped  me    and  cooperation  we  might  get.”   working closely  with  Abiy and
               develop a better understanding of the   said Abiy, adding, “I went to Bahir   Valerie. They  were pushing them
               concept.  So I had to  do something,   Dar  where  the  regional  Culture   to  start  the  project  as quickly  as
               to start a project as I believe eco-  and Tourism Bureau is situated,   possible.  This, in deed, attributes
               tourism has a good potential. Finally   then to the Zone, West Gojam zone.   to  the  unforgettable  and  good
               I have designed a small proposal.’’  Fortunately, I’ve got the investment   deeds of  Abiy’s father  who
                                                    license  very  quickly  within  three   has undertaken various socio-

               Abiy was not doing things alone, his   hours.”                          economic  development  activities
               soul mate, Valerie was working with                                     in the locality.
               him  tirelessly and  energetically  to
               achieve their common dream from the   Nevertheless, the going got tough as   Apart  from his father’s social
               onset.                               moving to the lowest administration   contribution  to  the   local
                                                    level. Here at the  Woreda (local   community, Abiy was  also doing
               “We’ve spent nearly three years      administration level) the dream team   some kind of social responsiveness.
               to  get  into  the  project,  discussing,   had encountered rigorous hurdles   “Whenever  I  went  to  the  village
               thinking  and  exchanging  ideas.  So   which  took  them  nearly  a  year  to   with my clients or visitors, I used
               we decided to go to the countryside   leap over the bureaucracy.        to take books to the local school
                36  Abyssinia Business Nework ነሃሴ  2011  / August  2019
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