Page 48 - Abyssinia Business Network ABN August 2019

client, by default they like green say that we’re working with
color, so we need to use green on effective marketing strategy.
the project they give us. If someone “
orders us to apply a classical style, ABN: What kinds of clients do
we have to do so. I think we’ve you like to work with?

ABN: What is the difference Samrawit: We have all
between an interior decorator and developed types of clients ranging
an interior designer? from governmental to non-
governmental, and to private
Samrawit: An interior decorator a sound institutions; we have been doing
is simply working traditionally both interior design and finishing
while an interior designer is marketing works for condominiums, hotels
working with relevant knowledge and hospitals. Our greatest
and skills. In one word…..the projects include the reception
difference is education. strategy that unit at the headquarters of
Oromia International Bank next
ABN: How about the marketing to Getu Commercial Center,
strategy you’re employing? makes us and over 15 branches of Awash
Bank, Edomias International at
Samrawit: I think we’ve Mexico Square.
developed a sound marketing competitive
strategy that makes us competitive ABN: What do you think are
we participate in bids; we’ve in the sector; your notable success in the
in the sector; we have salespersons;
”
company’s three-year-journey?
also developed updated company
profile that would capture clients’ Samrawit: Actually I cannot
attention. Therefore, I could say we’ve achieved a lot in

46 Abyssinia Business Nework ነሃሴ 2011 / August 2019