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5. Technical & Philosophical Obstacles and Biased View
➢ ‘Business entry barrier’ is very high in
the automobile industry.
➢ Need to design, produce and market extremely
complex technologies and to meet complicated
regulation and requirement, and then must do
all these things much better than the global
giants who have been in the industry for 100
years.
➢ ‘The technical obstacles’ that demand
manufacturers to make properly performing
cars at reasonable and affordable prices.
➢ ‘There are even entrepreneurs who are doing
businesses to contribute to the public benefit’.
The issue is that there exist ‘philosophical
obstacles’ in that those entrepreneurs are often Tesla
seen with a biased view. Charles Morris
BUSINESS CONFIDENTIAL 6
