Page 3 - IMPACT BOOKLET V3
P. 3
IMPACT AND LEADERSHIP,
THE PHYSICAL DIMENSION
THE NON-VERBAL
Between the words and behind the words, there is
BEFORE UNDERSTANDING another language that persuades. It sometimes re-
veals more than we would like : the non-verbal
WHAT YOU HAVE TO SAY, YOUR • As with a baby who does not yet speak, but who
PUBLIC SEES, HEARS AND FEELS does manage to communicate, the body and the
voice express strongly and clearly the force of our
YOU… persuasion
• Most of your impact comes from how you look and
sound
