Page 15 - The Insurance Times August 2024
P. 15

with their chosen healthcare providers.  could achieve in the last 18 years, we  to issue an advisory, asking private
          Even after increased insurance cover-  want to double that in the    hospitals to regularly update families
          age, about 47% of health costs in In-  Anand Roy, MD and CEO, Star Health  about the patients' medical conditions
          dia are still paid out-of-pocket - signifi-  & Allied Insurance, at the launch of  either on the mobile number or the
          cantly higher than the global average                                email address registered during admis-
                                            Home Health Care Services, in Chennai
          of 18%.                                                              sion. This will ensure more transpar-
                                            next four years," Anand Roy, MD and
                                            CEO, Star Health, said while announc-  ency and lessen the grounds for griev-
          Star Health aims to double        ing the availability of home healthcare  ances, feel the panel.

          gross written premium to          services for its customers across 50 cit-  "Around 70% complaints are owing to
                                            ies.                               lack of proper counselling, especially of
          Rs. 30,000 crore by FY28
                                            He expressed  confidence  that the  families of critically ill patients. We
          Star Health and Allied Insurance Co                                  have decided to issue an advisory, ask-
                                            company's strategies would enable it
          Ltd, a leading standalone health insur-
                                            to achieve its GWP target, primarily  ing hospitals to update patient families
          ance company, aims to double its gross  through increased penetration in rural  regularly on the patients' condition,"
          written premium (GWP) to Rs. 30,000  markets and expanded market share in  said  Justice  (retd)  Ashim  Kumar
          crore by FY28, supported by deeper
                                            urban areas.                       Banerjee, the panel chairman.
          market penetration in both urban and
          rural areas.                      Star Health is a leading player in its  The update will include details, such as
                                            home-State, holding over 50 per cent  the diagnosis, suggested prognosis,
          The Chennai headquartered company's
                                            of the market share. It has issued over  medications and investigative results,
          GWP grew to Rs. 15,251 crore in FY24
                                            12.5 lakh policies and generated more  which will be system-generated and
          from Rs. 12,951 crore in FY23. During  than Rs. 2,000 crore in premiums in
          FY20-24, the company grew at a CAGR  Tamil Nadu alone in FY24.       sent to the registered mobile or email
          of 24 per cent.                                                      of the patients' family. Such updates
                                                                               will be given daily for critical patients
          "Many companies have entered the  Hospitals must update kin          and on alternate days for others.
          health insurance space and many new
          applicants are also coming into the in-  on patients' health: Panel  The health commission said they came
          dustry because the opportunity is very  The West Bengal Clinical Establishment  across many cases, in which after pa-
          large. So we aspire that whatever we  Regulatory Commission (WBCERC) is set  tients died, their families claimed they
                                                                               were not told about the criticality of
                                                                               the persons' conditions. "We hope this
             33 major health insurers now on national claims
                                                                               measure will reduce complaints by
                                     exchange                                  families that they were not counselled
           At least 33 major companies offering health insurance in India have joined  properly on the patients' conditions.
           the NHCX or National Health Claims Exchange - a centralised platform de-  This will not only maintain better trans-
           veloped by govt for exchange of insurance claims related information.  parency of treatment but also relieve
           Till now, this exchange takes place via multiple platforms which leads to  the commission of unnecessary com-
           increased processing time. NHCX use, govt sources said, will not only expe-  plaints," added Banerjee.
           dite the insurance claims process but it will also make the whole process
           transparent as Insurance Regulatory Development Authority of India (IRDAI),
           the top insurance regulatory body of the country, will have access to the         Join
           claims settlement status in real time.
                                                                                   Online Certificate
           "Citizens will also be able to see the status of their insurance claim through
           the mobile," said a top official of the National Health Authority (NHA), which
           has developed the centralised platform. He said that some companies have     Course on
           already started processing claims via the NHCX on a trial basis and an offi-
           cial launch of the platform along with all features will be done soon.  Motor Insurance
           Recently, HDFC Ergo, a major player in the health insurance industry, re-  For details please visit
           portedly processed its first claim through NHCX which has been developed
           by the NHA in collaboration with IRDAI.                              www.smartonlinecourse.co.in

         14     August 2024   The Insurance Times
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