Page 52 - The Insurance Times September 2025
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While the global reinsurance market was poised to experi- and bring in more flexibility. Notable among these are the
ence a compound annual growth rate of 11 per cent be- catastrophe bonds, insurancelinked securities and
tween 2025 and 2032, the tari war could derail some of this collateralised reinsurance solutions. While the demand for
momentum. such solutions was more prominent in countries with a high
exposure to natural calamities, the tari war could spur
According to a Reuters poll, 92 per cent of the surveyed reinsurers to accelerate the pace of new ART launches across
economists from 50 di erent economies agree that the tari di erent reinsurance segments.
s will have a negative impact on business sentiment, with
75 per cent alluding to a lower global growth forecast for Moreover, with tari -related inflation set to disrupt the
2025. As a result, reinsurers may have to contend with North American reinsurance market, reinsurers are slated
shrinking economic activity in the most extreme scenario, to focus more on the Asia-Pacific region to bolster business.
thereby underscoring the likelihood of reduced insurance Markets like India, Indonesia and Vietnam could see in-
demand and increased credit risks. This is especially true for creased interest from global reinsurers, with the incumbent
price-sensitive reinsurance segments and markets like Latin players expected to reap the most out of their growing in-
America and the Asia-Pacific region. Consequently, surance needs in terms of treaty and property reinsurance.
reinsurers will have to devise new cost-efficient solutions to
tap the emerging markets and help them sustain the posi- Notwithstanding the probability of further geopolitical ten-
tive growth momentum from 2024. sions, the global reinsurance industry is expected to emerge
relatively unscathed on the back of rising global demand.
Digital Innovations That said, reinsurers will have to realign their growth strat-
Recognising the need to go beyond traditional reinsurance egies to take advantage of all emerging opportunities, even
solutions, many reinsurers have been innovating alternative as they double down on investments in digital tools and plat-
risk transfer (ART) solutions to reduce risk concentrations forms to streamline risk assessment. (Source: BusinessLine)
Axis Max Life Insurance Launches All-in-One App with Wellness
Benefits for Enhanced Customer Experience
Axis Max Life Insurance Limited. (Axis Max Life / Company), formerly known as Max Life Insurance Company Limited,
announced the launch of the Axis Max Life mobile app that is designed to simplify life insurance management and en-
hance overall customer experience. The app also introduces a wellness benefit that promotes holistic wellness. It is avail-
able for both Android and iOS devices.
This new app extends Axis Max Lifes digital offerings, creating a one-stop experience that enhances customer conve-
nience and engagement.
It delivers an enhanced customer experience through several key features. Users can easily raise service requests with
real-time tracking updates for efficient policy administration. It offers multiple payment methods, customizable remind-
ers, and personalized notifications for secured premium payments; provides instant access to policy documents and de-
tailed fund performance monitoring; and enables seamless online purchases of new policies, including document uploads,
premium calculations, and application status tracking directly within the app.
The app also introduces a Wellness Benefit, offering complimentary health assessments, annual check-ups, 24x7 health
support, and personalized wellness plans. Customers can track steps, monitor vitals, participate in fitness challenges, and
enjoy discounts on doctor consultations, medicines, and lab tests.
The Axis Max Life App further differentiates itself with advanced AI integrations that enhance overall customer support
and experience. It has Mili Chat Bot, which delivers swift, accurate responses to general policy-related inquiries as well
as a specialized Wellness Bot offering personalized assistance for health and wellness queries, monitoring health con-
cerns, suggesting remedies, and facilitating timely follow-ups to ensure continuous care.
The app also has customer-friendly features such as AI-powered voice search and a rich video content library to make life
insurance-related queries easier to navigate and understand.
The Insurance Times September 2025 47
