Page 27 - Banking Finance April 2022
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ARTICLE

             various sources in one central location. CDPs help banks  technology. Indian banks are no exception. These banks are
             in achieving a single customer view, which means that  applying AI for both retail customers needing a common
             a customer's details such as transactional data,  solution as well as corporate customers having specific
             behavioural data, etc. are all made available in one  requirements. AI is being employed across the following
             place. Once the bank is able to fully understand a  divisions:
             customer, giving what he is looking for, the next course  Branch Operation - Account-setup process involves client
             of action is to offer personalised products and services.  data being entered in a number of systems. This can be done
                                                              by a software robot equipped with Artificial Intelligence.
         2. Significant profits - AI will boost staff productivity by
             empowering them to delegate low value-added tasks  Lending Decisions - AI-powered credit scoring tools help in
             to AI and be more productive in their core tasks. This  speeding up lending decisions, while limiting incremental
             will help in increasing profit of the bank.      risk. It also helps in preparing a credit report and drafting
         3. Unique omnichannel experiences -  Omnichannel     legal documents.
             experience is one that connects customers through all  ATM Reconciliation - AI tools help in reconciliation where
             methods of communication and interaction, this could  balances are settled between different banks and their ATM
             be texting, messaging, phone calls, emails, and apps.  networks, when one bank customer uses another bank's
             This can be made possible with the help of AI    ATM.
             technologies.                                    Treasury - Predicting the possible direction of  bond market

         4. Innovation - In a time of increasing digitalization,  based on historical data can be possible with the help of AI
             artificial intelligence has become relevant for  tools.
             innovation. AI offers the possibility of simplifying certain  Management of Funds - AI tools are being used for more
             innovation tasks, making them more efficient with
                                                              data driven, parameters-set trading for wealth management
             additional information. Algorithms and ever-increasing  clients.
             amounts of data allow better analysis, more precise
             forecasting and decision-making with less risk. AI has  Management of Fraud - AI tools are playing pivotal role in
             the potential to significantly improve innovation  preventing identity theft, money laundering using deposits
             management or even replace human innovation teams  or loan fraud.
             with machines and robots.                        Regulatory compliance - To assist bank employees, who
                                                              may not know the entire set of rules and regulations the
                                                              RBI has for banks. Automating basic rules for determining
                                                              client classification type using Artificial Intelligence for
                                                              regulatory norms such as KYC, FATCA, etc.

                                                              As per a report by McKinney, the most
                                                              commonly used AI technologies in the banking
                                                              sector are:
                                                              Robotic Process Automation (RPA) - (36 percent) for
                                                              structured operational tasks.
                                                              Virtual Assistants - (32 percent) for customer service
                                                              divisions.
         Banks are required to make AI central to their core strategy  Machine Learning (ML) techniques - (25 percent) to detect
         and operations, otherwise will be at risk to be overtaken by  fraud and support underwriting and risk management.
         competition and abandoned by their customers.
         AI Use Cases                                         AI Application in Financial Services
         Globally, banking industry is the biggest consumers of  1. Machine Learning (ML)- ML works on computer
         technology and among the fastest adopters of new        algorithms that improve automatically through


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