Page 32 - Banking Finance March 2023
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ARTICLE







          DIGITAL





          LENDING - A






          WAY





          FORWARD









                              Abstract                        Digital Lending in India
           Digital lending is the process of availing credit online. Its  In India, unmet credit demand of younger cohorts, low
           increased popularity amongst new-age lenders can be  financial  inclusion,  technological  advancements  and
           attributed to expanding smart phone penetration, credit  increasing internet penetration are going to be the strong
           range flexibility, and speedy online transactions. In the  drivers. However, trust in  technology, data security and
           last few years, India has seen a massive disruption in the  customer protection considerations will play a critical role
           fin-tech  space  that  has  brought  flexibility  and  the  in determining the extent of Fin-Tech adoption.
           versatile  digital customer  experience in banking  and
           lending.  Additionally, the outbreak of  COVID-19  has  India's vision towards  becoming  a cash-light economy
           created  a  huge  space  for  consumers  and  business  combined with the growth of public digital infrastructure and
           enterprises  to  heighten the  lending  market  growth.  the demand for financial  inclusiveness makes it a front
           Digital lending has a larger opportunity in India and the  runner in the digital lending technology arena. Data analysis
           total retail loan which could be distributed digitally till  indicates that digital lending is set to account for 60% of
           2023 would be over $1 trillion. According to research work  the total Indian fintech market by 2030 (Mukesh Chand.
           of Boston  Consulting  Group  on  consumer  behaviour  2022).
           across  purchase  journey,  50%  of loan  seekers with
           internet access buy their loans online.            India's digital  lending  market  has  grown  quickly  and
                                                              facilitated $2.2 billion in digital loans in 2021-22. The digital
                                                              lending market size is set to grow from USD 270 billion in
                              About the author                2022 at a CAGR of 22% between 2022 and 2030 ( Inc42
                                                              Report, 2022).
                       J. Rajesh Kumar
                       Chief Manager (Faculty)
                                                              Digital ecosystem
                       Bank of Baroda
                       Baroda Academy, Chennai
                                                              Along with customers' behaviour, it is very essential to have

            28 | 2023 | MARCH                                                              | BANKING FINANCE
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