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become fully filled up leaving no 8. It would be quite logical and in the Post Scripts
room for the actual dinner.
3. The multiple snacking and drinks
I a precursor to the actual dinner.
It has been seen that dinner and
snacking go on continuously
though there is not much need for
the latter to be served.
4. In so far as the dinner session is
concerned, it happens to be a food
galore with nearly 50 or more
items getting hosted. Prima facie
such a large and diverse display of
food and dinner items is a play to
show off false prestige, ego and
affluence of the two parties. One
would be amazed to know that
the cost of the dinner plates
would be from minimum Rs.1500/
- to maximum Rs.3000/- per
plate. These are tentative figures,
they can be over or below the said
estimate.
5. Now coming to the consumption
aspect, the human beings have a
limit to effect intake of food edibles
upto the satisfaction level, but not
beyond it. As per the economics
principle, the extra foods remain
unutilized or throw able or at best
re-cycle able on the part of the wily
contractors and caterers.
6. However, the irony of the fate is
that the host party is simply billed
lavishly and handsomely and all
this is done without any murmur
and demur. Such a modus operandi
gets going, because the rich afflu-
ent families have enough money to
spend and spare.
7. Such an ostentatious and vulgar
show of money power with hand-
ful of people in the midst of acute
poverty is simply an extravaganza
and which is avoidable ?. …lthis
is happening in the wake of scarce
natural resources, which need to
be conserved at all costs.
6 PR COMMUNICATION AGE August 2015
fitness of things that such affluent a) In a very large congregation of
sections of our society can take people, as for instance, marriage
another route of spending the ex- functions, it is just very impossible
tra and disposable money in an to have a control on various types
alternate manner. Such money of people comprising guests,
could be invested on socially ori- friends and other invitees; wherein
ented programmes @ 5% to 20% outsiders mostly uninvited gener-
of the total disposable money or ally ……… into the marriage pre-
at best at the individual's own mises stealthily and enjoy the
sweet options at the requisite % foods, drinks etc. Such people also
age. Such a modus operandi would remain on the prowl to steal or
then tantamount to INDIVIDUAL plunder some preys and run away
SOCIAL RESPONSIBILITY (ISR) Vis- without being noticed. This is a
à-vis Corporate Social Responsibil- negative aspect of such large
ity (CSR) as per the Govt's man- events.
date on social programmes. Such
a money as expended by an indi- b) To obviate the above situations, it
would make sense that marriage
vidual would be far more
events are celebrated on low pro-
reckonable and appreciate able
file or at best through a court
than the extra money squandered
marriage. Through such a modus
on marriage functions.
operandi, a good deal of money
Undoubtedly money spent on lav-
can be saved which can be either
ish marriage events, could be di-
verted to social programmes ben- saved or given to the young couple
as gift moneys.
efitting some part of the society.
So, conclusively, it would be apt to c) The other possible negative effect
divert the surplus money on so- is that unwary people fall sick ei-
cially oriented programmes on the ther through over-eating or some
part of an affluent members of our food deficiency, which is always
society vis-à-vis such moneys going possible, when products are pre-
down the drain on the …….. of hi- pared on large scale whether with
fi marriage celebrations. ultra hygienic care or otherwise.
Such functions can be ery well cur- The unused food items also find a
tailed to a minimum number of way either to be sold to the con-
food items as against the lavish cerned shops (halwais) who on
number of 50 or so and this to the their part recondition them and
accompaniment of high cost per then getting them sold out. All
plate which may range from such unhygienic premises are well
Rs.3,000/- upwards. The decision preventable, if products are not
to change the existing course to a made in a very large quantity.
reasonable one would be on the Hence, it would be advisable that high-
discretion of the affluent people. ups should leave the so-called banquet
Let such members of the society or farmhouse marriages, so that there
become the CHANGE themselves results saving of scarce natural re-
and then such a role to others. No sources, as well as financial savings,
doubt, the rich and super rich per- which can be at best re-ploughed to
sonal could establish themselves as the young couples for their future plan-
system on angers. ning or requirements.