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others during Rajiv Gandhi regime
started News Agency Pool and the pri-
mary goal was to provide reliable and
developmental news in general. West
has been providing biased and nega-
tive news and to counter it NANAP was
started.
It was based in New Delhi's PTI
office and developmental news was
disseminated to African countries and
other non aligned nations. Indira
Gandhi former PM once said, "we
know of small time poets and writers
of Europe and America but we don't
know even bigger ones of Africa and
Asia". UN officer Narendar K.
Aggarwala has also spoken of develop-
mental reporting and developmental
journalism also.
US and Soviet propaganda
The US had used VOA and Radio Free
Europe and Radio Liberty to launch
propaganda against communism dur-
ing 1950-1980. The Soviets launched
propaganda using Radio Moscow's ser-
vice during Hungarian and other inva-
sions. The US propaganda was aimed
at reducing communist intrusions and
safe guard American foreign policy ef-
fectively.
The Soviet propaganda centered
around Marshall Tito when he tried to
follow an independent foreign policy
and Russia sent tanks to quell the riot. 1980s. American firms have entered
These kind of things have been happen-
ing and Russia had its voice in eastern
Europe for quite some time.
Although, there hasn't been direct
confrontation, the US Soviet rivalry
and cold war continued for sometime
Remember no one can make you feel inferior without your consent.
well around the first decade
of 21st century.
New vistas
New changes have been tak-
ing place in global communi-
cation as yester year de-
bates have gone away. Take
for instance, Rahul Gandhi's
recent speech in Parliament
on net neutrality. Such issues
have come up and promised
to reform global communication effec-
tively. Digital divide has been assuming
major dimension and it tells about
countries having Digital access and
those who do not.
After Obama became President and
Ukranian crisis, there is still some thaw
in relations between Russia and the US
and some old issues might crop up
again. But if Republican is elected in
2016, there would be still chances for
peace and whatever might come, Glo-
bal communication would get new is-
sues to talk and debate about.
International Relations
Relations between states have
been improving like the US - China re-
lations after cultural revolution in
China. China wanted to modernize
and took help from the US and has
been on modernization drive since
China and doing business in a big way
since 1985.
Relations between India and the US
have improved during congress govern-
ments since 1980s and have achieved
new heights as the Rajiv Gandhi nego-
tiated LCA with US and collaboration
PR COMMUNICATION AGE August 2015 11
took off and matured during Vajpayee
regime nick named as Tejas. The sale
of super computer from USA and
AWACs were also negotiated and
gradually strategic partnership with
US improved irrespective of parties in
power.
The role of strong Indian community in
the US has been lauded and two lead-
ers of India and the USA spoke of
strength of democracies. Relations
with Russia continued as it used to be
before and even Prime Minister Modi
confirm it. Fall of communism, disinte-
gration of Berlin wall, subsequent 9/11
attacks on twin towers and the US have
all brought about new spirit in interna-
tional relations and are useful in inter-
national communication.
Globalization
Globalization has come about as
world's best products are available in
remote corners of the world and glo-
bal culture is being followed. The re-
sult is that indigenous cultures are lost
and people move about freely be-
tween nations. Globalization is in fa-
vor of multinational and transnational
corporations also.