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oped countries is information related helps to build friendship and co-opera- The debate on New world information
occupations. There is a growing divide tion between people of different na- order shifted to Digital divide and digi-
on access to digital media and wealthy tionalities easily. tal media after passing of 20th century
& affluent have more access to digital and emergence of new media in a big
media compared to others and this Trends in International way. More communication infrastruc-
has created a debate among informa- Communications ture is available in developed countries
tion rich and information poor coun- as opposed to developing countries.
tries. International communication has been
dominated by North - South dialogue The situation has changed as commu-
This has been the issue now and it is and North - South information imbal- nism has been replaced in Eastern Eu-
occupying people's attention. Digital ances. Balance of free flow of informa- rope and Russia and new alliances
media are accessible to people who tion has been dominating international have emerged. News from developing
are literate compared to others. communication for long. countries goes to developed nations for
editing and for processing before be-
Digital divide has been occupying The US position and third world coun- ing sent to developing countries.
people's attention and it has become tries positions have been known on in-
an important issue between North and ternational communication and media McBride commission constituted to go
South countries now. flow across globe. There is a need for in to news flow although accepted that
balanced flow and better economic and imbalance is very mild in recommenda-
Global Trade information order. tions for third world countries. Non
Aligned movement has grown as a re-
Global trade has been growing and it There has been a huge flow of Ameri- sult of NWIO debate and because of
has become an important consider- can films and TV programs as well as this controversy. Developmental jour-
ation in International Relations and media products all across the world nalism and developmental communica-
International Communication. Trade and has created western domination tion have arisen out of this and third
has seen ups and downs between US of cultural products. Third world coun- world complaints and it is a growing
and Russia and it has been growing tries complain about threat to indig- field.
between other nations too. Trade enous culture and cultural invasion.
Conclusion
Global communication has been grow-
ing and it is a specialized branch of
study in Mass Communication and has
gained importance worldwide. Univer-
sities in America and elsewhere teach
global communication and it has ac-
quired importance and significance
over the years to lubricate complexi-
ties of international relations and inter-
national politics. More detailed study
and analysis are required in future.
References
References has been taken from
various sources. It has not been listed
here due to space constraint.
It's not the years in your life that count. It's the life in your years.
PR COMMUNICATION AGE August 2015 13
