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The Global
Communication
- A need for fresh
look
S. Ganesh
Guest Lecturer (Media)
Chennai
Introduction nomics and concentration of media things in media profession are similar
ownership is also reported (McChesney and it applies to media everywhere.
Global communication has been chang- 1999) Countries are united on economic ide-
ing with the fall of communism and ologies and are linked together gen-
advent of new media communication There has been a talk of electronic erally because what may affect one
technologies. It is in transition as com- colonialism theory as American TV may affect other.
munication scholars say (Mowlana shows,news and movies have been
1996). But this has been the case now. dominating world wide and making Global media have been changing
But earlier in 1950 the US had used revolution in people's minds effectively and major news agencies like AP, UPI,
VOA or Voice of America to launch anti (Jensen1998). These movies impact AFP and Reuters are still existing and
communist crusade as it had partici- have been greater and have been colo- are powerful. Russian news agency
pated in Korean war also. nizing people to a great measure and TASS has become Itar - Tass after fall
impacts have been greater among of communism and disintegration of
One million lives have been lost at that people. Soviet Union. News agencies have
time and US had used Radio Free Eu- dominated news flow from 1980 till
rope and Radio Liberty to launch criti- Global media 2000.
cisms against communist countries.
Countries have come a long way since Media have become global over the Transnational corporations have domi-
then and it has been that people don't years and global impact is being felt nated global news flow and are popu-
fight on ideologies now greatly. Eco- everywhere (McPhail 2006). Many
Do what you can, where you are, with what you have.
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