Page 4 - PR Communication Age MAY 2016

Contents&Focus

PAGE 3 Editorial 05 A definite focus on Relation-
PAGE 5 ship Management is a dire
ARTICLES need when you need to open
your long-lasting emotional account
Reliance on Relationship with your customers. A new vision for
Management - A dire need while Relationship Management is being
dealing with your customers considered in most of the organiza-
- Anabil Bhattacharya tions - in today's context - on the
journey to high performance and
PAGE 16 Interactive Marketing - New inputs communications.
- S. Ganesh
16 Interactive marketing has as-
Feature sumed new proportions in
the day of information age as mar-
PAGE 22 Certified courses under Indira keting is carried out using new me-
Gandhi National Open University dia. More than one third of popula-
(IGNOU) tion in developed countries are in
internet related occupations and e-
PAGE 30 People on the move commerce as emerged has major
trading activity. Interactive market-
PAGE 31 Think Positive Psychiatry ing involves using internet for mar-
keting purposes and to sell products
PAGE 32 Legal effectively.

PAGE 34 News Round Up 31 One of the biggest chal-
lenges of dealing with men-
PAGE 37 International News tal illness is the fear and stigma as-
sociated with seeing a psychiatrist.
PAGE 38 Education News But this need not be the case, says
Dilip V. Jeste, Associate Dean for
PAGE 39 Travel & Tourism News Healthy Ageing, and distinguished
Professor of Psychiatry and Neuro-
PAGE 41 Information & Technology sciences at the University of Califor-
nia, San Diego, US. As a global
PAGE 42 Snippets thought leader in the field of psy-
chiatry, Jeste advocates a clinical
approach, called "positive psychia-
try", which is much less intimidating
for people.

4 PR COMMUNICATION AGE May 2016