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A L DE R H E Y M AG I C C A M PA I G N

L AUN C H W I T H B BC

Alder Hey once again
teamed up with the BBC
to launch the Christmas
season and it’s new
campaign Alder Hey
Magic.

Alder Hey continued its A great deal of energy and As well as encouraging patients
longstanding relationship with the effort went in to planning to participate in the live links
BBC and welcomed the crews and these events, but at the heart and see themselves on the big
presenters of both CBeebies and of all this activity was the screen, presenters also visited
CBBC as they used Alder Hey official start of Alder Hey’s patients and families across
hospital as their live broadcast set festive season and campaign, the hospital wards making it a
on 1st and 2nd December 2017. Alder Hey Magic. Christmas to remember.