Page 3 - FY20Q4_Tech_Refresh_WAD
P. 3

Value Proposition                                                                                                                                                              Portal



                                                                                                                                                                   Digital marketing tool
                                                                                                                                                                      Knowledge Center





       Partner Benefits                                              Customer Benefits                                              Add-on Features




       1.   A massive tech refresh opportunity exists:               1.    Prevent technological obsolescence:                      1.   Attach business services: boost your
            partner’s have an existing client base with                    when customers proceed with outdated                          profitability by attaching your own business
            hundreds of thousands arrays that need to                      equipment, maintaining it will start to cost                  services or Dell EMC Services.
            be modernized.                                                 more and more as time goes by.
                                                                                                                                    2.   Flexible financing: help customers to
       2.   Strengthen trust: help customers to realise              2.    Do more with less while saving money in                       modernize their infrastructure by offering
            the benefits of an infrastructure refresh.                     the process: upgrade equipment will                           flexible financing options from Dell EMC
                                                                           increase productivity while reducing spending                 Financial Services.
       3.   Maintain a solution-focused mindset:                           on IT infrastructure.
            engage customers about the right fit for their                                                                          3.   Consumption model choice: purchase
            specific workloads and use cases.                        3.    Keep pace with industry trends and                            options to match customer’s consumption
                                                                           innovations: organizations can quickly fall                   cadence and ‘mimic’ the public cloud.
       4.   Deliver strategic, consultative value: be a                    far behind the curve if a faster, better way of
            trusted advisor and demonstrate your                           achieving a particular result isn’t adopted as           4.   Dell EMC Infrastructure Solutions: promote
            storage expertise.                                             soon as possible.                                             holistic solutions for data storage.

       5.   Realize higher margins from end-to-end                   4.    Decrease failure rates and downtime: as                  5.   Dell EMC Client Solutions: leverage
            sales: drive increased revenues across a full                  older systems become obsolete, customers                      customer engagement to explore options for
            range of storage infrastructure products.                      start to notice an increase in failure rates, and             holistic Dell EMC client solution needs that
                                                                           a corresponding increase in downtime.                         arise from any initial enquiry.
       6.   Boost profitability through business
            services: whether you attach your own or
            Dell EMC Services to each opportunity.







       3                                                                                    © Copyright 2019 Dell Inc.
   1   2   3   4   5   6