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Data Capital Launch PDGC

Overview Digital Marketing Tool
Partner Mktng Guide

Objective

• Introduce the Data Capital campaign to our Partners. In recent Target Audience
years, digital entrepreneurs have disrupted traditional business
models (eg. Uber, Amazon, and AirBnB). But now, organizations
are beginning to see that in this new digital era every company • Dell EMC partners: all tiers
is a technology company, and that the foundation of their • End-users
success is data.

• Create a new, business-centric conversation to introduce our
storage and data protection portfolio. It enables Dell EMC and Availability

our Partners to present themselves even more as trusted
advisors who seek to understand customers’ challenges and • Campaign communications is available
present viable solutions.

• Generate interest and direct partners to the Data Capital portal
page for assets and resources.

• Encourage Partners to read the launch communications
(Partner News and Blog), download the Partner Marketing
Guide and utilize the following digital marketing tool assets:

• Nurture emails

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