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Value Proposition                                                                                                                                                             PDGC



                                                                                                                                                                  Digital Marketing Tool
                                                                                                                                                                   Partner Mktng Guide




       Partner Benefits                                              Customer Benefits                                              Add-on Features




       1. Improve productivity, turning IT from a cost              1. Dell EMC’s storage and data protection                    1.   Attach business services: boost your
          center into a source of accelerated innovation,               portfolio combined with its approach to Data                  profitability by attaching your own business
          by delivering data wherever and whenever the                  Capital, will unlock value and create the business            services or Dell EMC Services.
          organization needs it                                         differentiation customers need.
                                                                                                                                 2.   Flexible financing: help customers to modernize
       2. Transform customer organizations by giving                2. Dell Technologies and its strategically aligned                their infrastructure by offering flexible financing
          them fast, flexible and secure access to                      businesses offer an unmatched breadth of                      options from Dell EMC Financial Services.
          information that helps to shape their business                strategic solutions that span the entire data
          strategy, generate value and improve user                     footprint. Also or industry-leading platforms and        3.   Consumption model choice: purchase options
          experiences                                                   has invested heavily in both the cloud and in                 to match customer’s consumption cadence and
                                                                        advanced management capabilities to simplify the              ‘mimic’ the public cloud.
       3. Establish a common management interface                       data landscape.
          for their Data Capital and the storage on which                                                                        4.   Dell EMC Infrastructure Solutions: promote
          it resides, making life simpler, more scalable            3. Different customer workloads need different                    holistic solutions for data storage.
          and more cost-effective                                       storage infrastructure solutions to maximize the
                                                                        Data Capital available to businesses. For                5.   Dell EMC Client Solutions: leverage customer
       4. Achieve and sustain comprehensive data                        example:                                                      engagement to explore options for holistic Dell
          protection of their IT ecosystem – from edge, to                                                                            EMC client solution needs that arise from any
          core, to cloud                                                    •  Artificial intelligence delivers the                   initial enquiry.
                                                                               compute, network, storage and data
                                                                               protection to power advanced Artificial
                                                                               Intelligence projects.
                                                                            •  SAP: Dell EMC enables organizations to
                                                                               unlock their Data Capital for SAP by
                                                                               delivering best-in-class infrastructure to
                                                                               power their environments.



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