Page 114 - Christian Training Guide
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Review the Video Targeting tab
If you are new to YouTube advertising or perhaps a little uncertain about your exact
audience, you will want to target a broader group initially. As you gather campaign
performance data, you may want to add or exclude demographics. Similarly, you may
discover interest, placements, or affinity groups to add or exclude. These metrics are all
available in the Video targeting tab of your AdWords campaign.
That’s a lot of data available to you as an advertiser. We have data in YouTube. We have
data in AdWords. Do we also need yet another place for data in Google Analytics? Yes.
Because nothing we do in marketing happens in a vacuum. We use multiple channels and
strategies to reach our prospects and we want to understand how our marketing channels
may work in conjunction with each other.
