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channel compared to the others, you can make better decisions about how to budget

moving forward.

Conclusion

Determining the purpose of your paid YouTube campaign will guide your decisions about
what to measure. And these metrics are available in multiple places: YouTube Analytics,

AdWords, and Google Analytics. Start with YouTube Analytics to see how your videos

perform on their own, not compared against your other channels. Next spend some time in
AdWords to view how paid campaigns are contributing to your goals and bringing a

positive ROI.

Finally, explore YouTube performance in Google Analytics to determine how your

marketing channels work together, keeping in mind that a YouTube campaign will likely
bring different results than your other marketing channels and explore that data with the

goal of brand awareness. Of course, brand awareness does not immediately translate into

revenue, but website visitors do need to first hear about you before doing business with
you so brand awareness is a worthy pursuit.