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about 15% views per subscriber (without other influences). So a channel with 1,000

subscribers can generally expect about 150 views per video.

Thus it’s important to encourage your potential client base to subscribe to your YouTube

channel in every way you encourage them to follow you on other social media platforms –
via your website, email, etc. And, importantly, get them to subscribe via clickable links in

your videos and descriptions. Then, each time they find themselves on YouTube.com, they

will be more likely to have your videos automatically promoted to them. They may also
receive email updates from YouTube as well.

One caveat: YouTube subscribers tend to skew younger, which could leave out some of the
older decision makers of your B2B clients. Even today, some tech-savvy people who watch

YouTube videos still don’t even realize that you can subscribe to YouTube channels, or

what a “YouTube channel” actually is. But don’t let this discourage you – each subscriber
you get will give you an advantage over your competitors.

Bonus Tip: Re-optimize Your Video Content Every Month

YouTube is a hybrid platform. With its high sharability, it’s more like Facebook or Twitter.

But with its long-term discoverability, its behavior for driving B2B leads can be more like a
content-marketing blog. This is because once a video finds a place in a search engine, it will

stay there, and the video can be a primary traffic driver to other content pieces or as a top

lead conversion source.

But results can always be tweaked and improved, sometimes dramatically. We’re seeing

this with blogs and top marketing companies like HubSpot are starting new divisions in
charge of in-depth upgrades to “back catalog” blog posts, optimizing them in ways that

improve SEO, conversion rate, and referral traffic.

These blog optimization specialists take content that they’ve already invested a lot of

money in, and go back and squeeze more juice out of them, sometimes doubling the lead

generation rate they were getting previously. The same should be done with YouTube on a
monthly basis: Taking assets you’ve already invested a lot of money in creating and re-