Page 122 - Christian Training Guide

optimizing them using a data-driven approach, taking into account the key analytics, trends

and best practices. The result can be a significant increase of your ROI.

Each of your top videos should be audited and optimized (if data warrants it) once per

quarter. If you’re a channel with a back catalog of hundreds of videos, for instance, and you
want to focus on the top 200 videos, we recommend reviewing one-third of the greatest

hits each month, then track how YouTube and Google re-index them over a several week

period, then repeat the process each month.

So B2B companies – it’s time to take another look at your YouTube strategy. You may be

surprised what is possible in the long tail.