Page 111 - Christian Training Guide
P. 111

Chapter 13



                                           YouTube Analytics



               Measuring the Performance of Your YouTube Campaign:


               Google Analytics and Adwords



               If you already have business videos or the capability to create video content, YouTube can

               bring  you  a  lot  of  traffic  for  very  little  money.  But  keep  in  mind  this  audience  will  be

               different than those coming from other marketing channels and you may discover short
               attention  spans  with  the  content  you  publish.  So  how  do  you  know  if  your  YouTube

               campaigns bring a positive ROI?


               The goals of your campaign will determine which metrics to monitor in YouTube, AdWords,

               or Analytics and suggested metrics for each goal type are provided below.























               Google AdWords Video Metrics


               View performance


               In  your Google  AdWords account, you will see  raw numbers of views in addition  to the

               view rate which advertisers are already familiar with. View rate is similar to the CTR for

               clicks and impressions on your other ad types. This will also show the average amount you
               pay when viewers watch your videos or engage with your ad. You can see the maximum
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