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Chapter 13
YouTube Analytics
Measuring the Performance of Your YouTube Campaign:
Google Analytics and Adwords
If you already have business videos or the capability to create video content, YouTube can
bring you a lot of traffic for very little money. But keep in mind this audience will be
different than those coming from other marketing channels and you may discover short
attention spans with the content you publish. So how do you know if your YouTube
campaigns bring a positive ROI?
The goals of your campaign will determine which metrics to monitor in YouTube, AdWords,
or Analytics and suggested metrics for each goal type are provided below.
Google AdWords Video Metrics
View performance
In your Google AdWords account, you will see raw numbers of views in addition to the
view rate which advertisers are already familiar with. View rate is similar to the CTR for
clicks and impressions on your other ad types. This will also show the average amount you
pay when viewers watch your videos or engage with your ad. You can see the maximum