Page 106 - Christian Training Guide

Subscribers do increase views, which can increase your Adsense affiliate revenue, but
that’s just a side project to help the channel pay for itself and sustain itself.

Where your video ranks in YouTube searches, the click-through rate of people who view it,
and the bounce rates of people leaving after watching only one video are your true

measurements of video content marketing success.

6. Optimize videos for the correct length

If you’re creating a video ad, the requirement is less than 1 minute (30 seconds is even
better), but for video content, you’ll need videos that are ideally 10 minutes or longer.

Hollywood has taken note, and Dreamworks’ Jeffrey Katzenberg explained during a sit-
down discussion at CTIA’s Super Mobility Week that studios are focused on providing 3-5-

minute video clips with the Game of Thrones level of production.