Page 101 - Christian Training Guide
P. 101
Because it hosts user-generated videos, YouTube is often referred to as a social network.
Detailed video descriptions are often applauded by the YouTube community and can help
you gain followers.
Long-tail keywords are as important on YouTube as any other site as they allow you to
provide specific information on five- to seven-word key terms through the usage of
contextual information.
2. Carefully research and select the right keywords for each video
Since YouTube’s videos are also searchable through Google, it makes sense to optimize for
both search engines.
In fact, YouTube is second only to Google as the most heavily used online search engine.
Here’s what video results look like on SERPs:
