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Chapter 12
YouTube SEO Tips 2017
YouTube videos are everywhere. And YouTube isn’t shrinking; no matter how popular
Facebook Live is, no matter how viral Instagram stories are, and no matter how trendy
Snap chat is.
YouTube isn’t dead. It isn’t old school. It isn’t lame. YouTube is a red hot tool for search
engine power, and you can benefit from using it. In this chapter, we will cover some of the
advanced ways to increase your YouTube search visibility.
1. Write long, detailed descriptions for each video
The longer and more detailed your video description, the better you’ll be able to rank for
relevant searches. Here’s why: Contextual keywords are at the heart of all Google and
YouTube searches.
What do you do, then? You create a long and detailed video description that will inevitably
contain some or all of the relevant keyword verbiage.
The below example of Dove’s video description shows how a hashtag and website link can
be used in the video description field to maximize ROI.
