Page 97 - Christian Training Guide

Including both a YouTube video card and a playlist card will help drive playlist

subscriptions and video views.

GoPro’s “Searching The Maya Underworld” series used both strategies in one video. At

the end of the trailer promoting the series, they added two different cards to increase
viewership.

The first card sends viewers to the next video. The second card sends viewers to the

series playlist, which they can subscribe to. If users come into a series midway, a playlist

card can also help them backtrack to see the content they missed.

2. Direct Viewers to an Influencer’s Content Featuring Your Product

Influencer marketing is an effective way to lend credibility to your business and get a lot

of attention quickly. YouTube cards can help you capitalize on this.