Page 98 - Christian Training Guide
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Feature industry influencers in your YouTube videos and then use a card at the end to
send viewers to their channel or one of their videos. This works a lot like guest posting
on blogs; you both benefit.
Few businesses have mastered influencer marketing quite like Red Bull, so it’s no
surprise that their YouTube marketing reflects this. The under 2-minute video in the
image below shows athlete Shane McConkey in action.
At the end of the video, a YouTube card appears with a link to Shane McConkey’s
documentary trailer. This is a solid incentive for an influencer to contribute to a video,
helping you connect with new audience members.
3. Get Viewer Input to Drive Content Development
Use polls for a truly interactive experience and to drive engagement. They also let you
gather opinions on what content viewers want to see next.
