Page 96 - Christian Training Guide

4 Ways to Use YouTube Cards in Your Videos

Businesses can use YouTube cards in a variety of ways, such as to drive sales for a

product or leads to a landing page. But if you really want to stand out and leave an
impression on viewers, consider one of the suggestions below.

Note: When using YouTube cards for business, there are a few additional general best
practices to keep in mind:

 Place cards that are meant to direct users somewhere else (including other
videos) toward the end of the video. While there are exceptions to this, you

typically want viewers to finish watching your video before sending them

elsewhere.
 Keep the cards relevant. Only place cards that send users to a landing page on

relevant videos. If the video isn’t relevant to the landing page, send users to a

second video that is relevant, bridging the gap.

1. Send Viewers to the Next Video in a Series

If users subscribe to your YouTube channel, they’ll be alerted whenever you upload new

content. This has always made YouTube the best social media platform to release a video
series that requires viewers to see each part.

Using YouTube cards to send users to the next video in the series (or to the playlist of

the series) will help you get more views on the collection of videos overall.