Page 104 - Christian Training Guide
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4. Curate themed playlists
In addition to having videos as a way to increase viewership, having playlists (curated lists
of videos) also increases channel time, engagement, video length, and other important KPIs
that improve your ROI.
Anyone can create a YouTube playlist by clicking this button:
When you’re in a playlist, you’ll see a list of videos in it while watching the current video.
You can then navigate through the playlist.
This format provides a more immersive channel experience, and curating great playlists
can have a greater impact than creating videos. Spotify built its entire $10 billion brand in
the face of stiff competition from Apple, Pandora, and even YouTube because of curated
playlists.
Here’s what it looks like:
