Page 134 - Christian Training Guide

YouTube will also introduce new advertising formats during the video experience, since

roughly a third of Millennials watch YouTube ads in their entirety. Specifically, we’ll see the
addition of ads in the middle of videos longer than one minute, similar to Facebook’s

approach.

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#3: YouTube Channels Embrace Quality Over Quantity

For a long time, the trend on YouTube was to create more content in hopes of building

subscribers and views. Now, businesses are smarter and realize that making less content

with quality keywords will give them a bigger ROI.

2017 will be the year we see an increase in educational content from businesses on
YouTube, as that will give them the best chance of appearing in search and attracting a

larger scale of potential customers.

Marketers need to focus on content that educates their potential customers and that will

always give them a positive return on their investment of time.

#4: YouTube Integrates Third-party Software to Improve Broadcast Quality

YouTube will seek to acquire a third-party encoding software company like Telestream

(which makes Wirecast), Switcher Studio, or Livestream.com (which develops software and

hardware). When this happens, it will be easier and more affordable for us to produce high-
quality, highly engaging video content for our fans and subscribers.

For example, Switcher Studio has already released a free iOS app that we can use to live

stream on YouTube or Facebook.

No matter what, due to the strength of their search and discovery algorithm, YouTube

remains a force to be reckoned with. Forward-thinking marketers should plan on a strategy
that integrates live and recorded video alongside their written content distribution.