Page 137 - Christian Training Guide

Third, marketers need to invest advertising dollars on YouTube. Google is getting better at
tracking users across devices, and YouTube will be a beneficiary of this additional targeting

information. Coupled with keyword search, marketers will be able to reach their ideal

customers with both pre-roll ads and sponsored video promotion.

#9: YouTube Improves Social Features for Creators and Fans

YouTube is an amazing search engine and distribution platform, but a social network?
While YouTube has all of the hallmarks of a social network: videos spawn conversation and

there are fans, followers, and content galore, the engagement engine (YouTube comments)

is lacking.

Conclusion:

This coming year, look for YouTube to push back against Facebook’s, Instagram’s, and

Twitter’s poaching of YouTube’s video space by offering more social networking

opportunities for both creators and fans.
Savvy content creators and brands will leap on the opportunity to create engagement and

dialogue with their fans and followers.