Page 58 - Christian Training Guide

Get Your YouTube Channel’s Viewers Involved

Of course, you’ll want to make merchandise for your YouTube channel that viewers will

want to buy, but that’s actually pretty simple, too. Just ask them. In your videos, blog posts,
and social media posts, ask your viewers for feedback about the kinds of merchandise

they’d like to see from you. Poll them on which designs they like best. You could even run a

design contest with your viewers, too.

Make Merchandise That Interest People

As you decide which items to sell and which designs to use, keep in mind that you want to

create merchandise that your viewers will really want to wear and use. Create really
attractive designs, and use engaging wording that is relatable, funny and/or insightful, and

make sure that it’s in line with your brand voice and the persona that you present on

YouTube.

Use Your YouTube Channel’s Brand Colors

Unless it really goes with your channel’s branding, you don’t just have to go with a simple

black print of your design on a white t-shirt or a white mug. Why? Because it can seem too
generic and doesn’t really have that “stand out” factor.

As you make merchandise for your YouTube channel, it’s important to remember that you
want to increase your brand recognition. Using your channel’s brand colors can do that

while making your merchandise more attractive and fun.

Go for High Quality When Creating Clothing

We cannot emphasize this enough. When choosing the materials for your YouTube
channel’s merch, you’ll be given some options. Do not go with the cheapest t-shirts that you